Digital

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population.

Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of life-altering technologies. Estimates put IoT at 50 billion connected devices to the tune of over $7 trillion in revenue by 2020. Phones and cars already talk back, wristwatches monitor and record our activity, and the recently released Amazon Echo speaker is bringing the helpful home robot one step closer to reality.

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.  by Lee Vann / Captura Group

An estimated 78.1 percent of people in U.S. households had a high-speed Internet connection last year, according to a new report released today from the U.S. Census Bureau. However, digital divides exist among the nation’s metropolitan areas and demographic groups.

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

A.T. Kearney released the results of the study “Connected Consumers Are Not Created Equal: A Global Perspective,” that is focused on better understanding today’s connected consumers – Who are they? What motivates them? How do they move from connectivity to consumption and what are the implications for global brands and retailers? Based on the findings the study provides recommendations for retailers and brands.

eMarketer forecasts that more than 147 million people in the US will use a tablet in 2014, up 11.2% from 2013 levels. The US tablet audience will account for 58.5% of internet users and 46.1% of the US population this year and is on track to include more than half of all people in the US by 2016.

Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.

The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”  By Captura Group

I would define owned media as content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. It’s that last portion about the distribution platform that’s key, because social media, SMS/MMS, and email marketing don’t occur on such platforms. We need new language to discuss these media.

MediaMath released a study of unprecedented scale that examines how marketers from around the world view the role of data in their marketing and advertising practices – from how data is used to how it impacts performance.

ESPN has announced that SportsCenter coordinating producer Hugo Balta will take on a new role as Senior Director, Multicultural Content for the ESPN Digital & Print Media group

Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.

Marketing leaders at consumer packaged goods (CPG) firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital—and rethink both their marketing models and their routes to consumer engagement.

Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest.

This year, República won one Gold and 10 Silver Daveys for exceptional work on behalf of clients BankUnited, Baptist Health South Florida, Boehringer Ingelheim Pharmaceuticals, Goya Foods and Pernod Ricard Americas Travel Retail.

Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel to jewelry to personalized gifts.

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

Over the past year, a very notable trend in CivicScience’s data has become apparent with regard to which of these three levers are most influencing the buying and consumption decisions of U.S. adults: advertising on television, advertising on the Internet, or social media “chatter” (comments or recommendations from others).

The Council for Research Excellence (CRE) announced it has published the marketing and advertising industry’s first in-depth primer on Big Data. Titled “Big Data: A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry,” the report is intended to help orient advertising and media executives to the related opportunities and challenges that will arise as the industry goes from megabytes of data on PCs to petabytes of data in the cloud.