Digital

Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up. Based on July 2014 research by Localytics, push notifications may be helping to drive higher app interaction and lower abandonment rates.

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards.

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).

Terra announced Paty Cantu as the next artist to join the “Terra Live Music Home Sessions” series, presented by the all-new Honda Fit 2015.

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.

Eighty percent of consumers have privacy concerns with wearable Internet of Things (IoT) connected technologies, according to the 2014 State of the Internet of Things Study. But half of those same consumers said they would be willing to share personal data collected by such devices with third-party retailers when presented with compensation such as a coupon or discount.

I have a very simple proposal: Let’s rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.

Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years, according to the 2014 State of the Internet of Things Study. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.

Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital media and allocate their marketing budgets accordingly.  By Lee Vahn / Captura Group

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Terra announced the Spanish pop star, ANTONIO OROZCO, as the next artist to perform on the “Terra Live Music in Studio” staget.

As part of eMarketer’s CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.

US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.

Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.

When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict — certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.