Digital

In their ongoing quest to build profitable and sustainable businesses around digital media, content owners are increasingly turning to subscription models. Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

Detailed findings are compiled in “The IAB Summer Skincare Digital Report,” based on data from Prosper Insights™, which demonstrates digital’s influence on the lives and purchase behaviors of skincare and suntan lotion enthusiasts

Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.

A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.

Email remains a workhorse for marketers: It’s cheap and reasonably effective. According to an April 2013 Economist Intelligence Unit survey of US and UK web users, email ranked as among the top outreach channel at each stage of the purchase process, from introduction, to final prepurchase assessment to post-purchase follow-up.

This Fall nearly 22 million college students will head back to campus to kick off the 2013-2014 school year. This is the largest assembly of college students ever to arrive on campuses, and they’ll do so boasting immense buying power, wielding a vast arsenal of gadgets and relying on mom and dad more than ever.

Terra announced the official launch of its new channel, “Sabores de America,” through which visitors can embark on a gastronomic journey discovering flavors, spices and culinary secrets from all over the world.

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives.

Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for reaching Hispanics online. By Lee Vann / Captura Group.

The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.