comScore, Inc. released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns. The results of the studies indicate that exposure to online display ads can lead to improved in-store sales for CPG brands. DOWNLOAD Report Here.

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside. The three videos target moms and are on air through reach media units on different sites (General Market and Hispanic).

Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed. DOWNLOAD Report Here.

Univision Communications and Hulu announced a multi-year content agreement that will bring hundreds of hours of top-rated Spanish-language novelas, variety shows, comedies, and reality series from the Univision family of networks to Hulu and Hulu Plus.

Telemundo announced that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.

According to Kids and Entertainment Content, 2011 Edition, the latest report from leading market research company, The NPD Group, for every dollar kids (ages 2-14) spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content.

Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.

To cater to a consumer base that continues to increase its online media consumption, many traditional local media properties such as newspapers, TV and radio stations have made the shift to digital.

Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily.

Advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off, according to a recent study by Nielsen.

Jennifer Lopez, her company Nuyorican Productions and Believe Entertainment Group announce plans to launch a new digital video series entitled "Tiger Beat Entertainment," an all-new entertainment news and lifestyle show for teens and young adults.

Lopez Negrete Communications has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on, Verizon Telecom's Hispanic Website.

Digital Media revenue growth percentage for First Half of 2011 exceeds Overall U.S. Ad Growth.

Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to digital media company, Populis, which released new research data on worldwide Internet use and the size and potential of the global internet population.