Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media.

In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.

  The amount of time TV viewers in the US spend watching digital video is rising fast, especially as their choices for where and what to watch continue to expand. An Ipsos MediaCT survey of TV viewers—defined as those who watch TV during primetime at least twice per week—found that in May 2013, more than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week. A solid 40% did so at least once a day.

In June 2013, Pinterest ranked as the fifth fastest-growing social network in Mexico, expanding 127% when compared with the same month in 2012, according to comScore. The improvement came from a very small base, however, and it pushed the number of subscribers in Mexico up to 500,000 only, comScore found.

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.”

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

  88% of consumers use mobile devices and PCs when planning a purchase. Here's a look at the changing behaviors of mobile shoppers.

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

  It will begin appearing across Yahoo properties globally tonight.

Digital banking—customer interactions and transactions that take place via web, mobile and other digital channels—is no longer just a complementary element of retail banking services in the US, according to a new eMarketer report, “Digital Banking Trends: With Consumer Preferences in Flux, Is Omnichannel the Answer?”

As customers add new devices like smartphones and tablets to the spectrum of tools they're using on a daily basis, businesses are learning an important lesson – stop trying to dictate to customers how they should view brands and buying decisions, start sharing a perception of the brand as part of a more comprehensive customer journey.

Imagine what the world would be like if you couldn’t remember anything.

When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according to various rough estimates, only about 10% to 20% of all digital video ads have some kind of interactive component.