Terra announced the official launch of its new channel, "Sabores de America," through which visitors can embark on a gastronomic journey discovering flavors, spices and culinary secrets from all over the world.

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives.

Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for reaching Hispanics online. By Lee Vann / Captura Group.

The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.

Did you know nerds drive the economics of the Web?

The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected, according to new figures from eMarketer, raising the question of whether spending on desktop formats like search and banners will ever grow again.

Tablets’ touchscreens create opportunities for hands-on experiences for consumers, and a platform for brands to showcase products.

It's a lucky thing that websites are not babies. Either that, or it’s a lucky thing I’m not a mother. By the time my websites are born, I hate them.

The magazine industry’s ad spending revenues for print only continue to decline, with eMarketer estimating in March 2013 that the format would contract by 0.4% this year and would not start growing again until 2016.

Millennials—defined for eMarketer purposes as those ranging from 18 to their early 30s in the US—are individuals who are generally not yet settled into lifelong patterns of consumer behavior. Coming of age amid the Great Recession, they are apt to seek low prices rather than favorite brands, according to a new eMarketer report, “Millennials in the Marketplace: A Generation Moving on Its Own Unpredictable Path.”

TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits.

Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods (CPG) and travel—the result of increased focus on direct response advertising, as well as branding, through digital channels.

With the close of the 2013 Digital Content NewFronts and the Broadcast Upfronts, the dialogue surrounding the efficacy of various video platforms to reach today's consumer is at an all-time high, yet many still challenge the vitality of digital content in the marketplace. Starcom USA released the results of its own study to uncover how consumers respond to streaming original content versus television content.

As mobile video consumption continues to surge and prove its effectiveness as a marketing vehicle, there is a demand for a clear, actionable framework that unifies the ecosystem. The Mobile Marketing Association (MMA)released a lexicon of definitions and milestones for mobile video advertising.

The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads.