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US audiences for mobile games are growing rapidly, while audiences for more mature categories such as social and online casual gaming are expected to grow more modestly in the next few years, according to a new eMarketer report, “Gaming for Marketers: Let the Mobile Games Begin.” As a result, advertising in mobile will expand faster than in other venues.

impreMedia announced the launch of a newly responsive designed Vista Magazine site.

MiTú (www.youtube.com/mitu), a multi-channel YouTube network exclusively dedicated to Latino content, announced \ that it has closed financing, led by The Chernin Group LLC (TCG).

Hispanic Millennials, who are a highly mobile and digitally connected generation, are the prime movers of smartphones and tablets. This group helps drive the dominance of social and networking sites such as Facebook, Google+, Instagram, Twitter, and YouTube. Latinos, known for their sociability, have firmly established their presence in the online world. By Insight Tr3s

Consumers have come to expect some form of commercial interruption when viewing digital video. That being said, several brands have gone well beyond the basic 15- and 30-second pre-rolls, gracefully packaging branded content for both television and the Web.

Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform.

The rise of the internet has meant big changes for customer service, according to a new eMarketer report, “Multichannel Customer Service: Best Practices for Building Retail Loyalty.” Consumers today have an array of digital customer service tools at their disposal, the newest of which include live chat, social networks and smartphones.

When I headed up media planning and buying at BBDO Media in the 1990s and early 2000s for clients like Visa, Bayer, DuPont, FedEx and Charles Schwab, most plans were rooted in traditional media vehicles.  In the mid ‘90s, the Internet was still an “emerging” medium, and it was hard to get a grip

After being little more than a blip on the radar in 2007, social media is now essential to marketing in the retail industry.

In his fascinating new book The Signal and the Noise, New York Times political blogger Nate Silver discusses what he calls the “prediction learning curve,” a model for mapping the relationship between effort and prediction accuracy. Not surprisingly, the relationship strongly resembles the well-known Pareto Effect—i.e. about 20 percent of the initial effort (time, money, effort) yields about 80 percent of the prediction accuracy.

Much marketer focus has turned to whether their rich media ads are even in-view, which would likely affect whether the ads are clicked on or result in conversions. And research suggests that for ads that are not in-view, the difference in clicks is significant.

To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological difficulty of collecting disparate data sets from traditional and digital platforms.

Google began a campaign last year to help Get American businesses online by giving free webites to businesses, and hosting events to teach individuals how to create their site, learn Adwords and other Google platforms.

As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content.

Univision Communications Inc. announced the launch of UVideos, the first bilingual digital video network, on Xbox LIVE. Xbox LIVE Gold subscribers can now access the best in Hispanic programming via the UVideos application on their Xbox 360.
 

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