Empowerment

Hispanics represent the many voices that make up the tapestry of our country.

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school.  Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition.  By Court Stroud

Financial independence is one of the many markers used to designate the crossover from childhood into young adulthood, and it’s a milestone most Americans (64%) think young adults should reach by the time they are 22 years old, according to a new Pew Research Center study. But that’s not the reality for most young adults who’ve reached this age.

Hispanic Access Foundation released its new short film “I Am Cheo,” which explores the intersection of Latino culture and communities with the outdoors and climate issues, like wildfires, and emphasizes the need for engagement and action to preserve our future.

On the second anniversary of Hurricane Maria’s devastating impact on Puerto Rico, Richards / Lerma, a Dallas-based Hispanic ad agency announced the launch of a multi-media campaign supporting the efforts of a unified coalition created to intensify fundraising for the years-long effort to rebuild Puerto Rico.

The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.

The prestigious DMN Marketing Hall of Femme and Women to Watch program recognizes female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers.

In the hit ABC sitcom Black-ish, the main character, Andre “Dre” Johnson (Anthony Anderson), is an African-American who has risen from the ‘hood to the upper middle class as an executive at a Los Angeles ad agency. While working at the agency, Dre must deal with a constant stream of racist remarks from his buffoonish white boss. Now, new research from the ANA Educational Foundation (AEF) suggests the creator and writers of Black-ish — although they exaggerate the situation for comedy’s sake — are not far off in their portrayal of the world of advertising and marketing.

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz.  He brought with him two of the heaviest hitters in the Civil Rights movement, Julian Bond and John Lewis, both Georgia legislators, demanding that the Hertz VP “show his appreciation and awareness of his loyal African American customers” by buying multiple full-page ads over a period of several months.  The tactic worked.    By David Morse / New America Dimensions

The theme for this year’s International Women’s Day is #BalanceforBetter underpinned by the idea that balance drives a better working world. For years, we have heard that gender inequality must be addressed in order for economies and businesses to prosper. In fact, the United Nations includes gender equality as one of the Sustainable Development Goals—the foundations for a peaceful, prosperous and sustainable world.

Univision Communications Inc. announced that it will join the international commemoration of Women’s Day on March 8, 2019 by celebrating the extraordinary contributions of women in front and behind the camera.

NBCUniversal Telemundo Enterprises announced the launch of a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business.

The nation’s postsecondary students who started college in 2010 at a two-year or a four-year college pushed their combined overall completion rate–to earn either a bachelors, associate or certificate–to 60.4 percent within eight years, according to a new report released by the National Student Clearinghouse Research Center.

According to the research, women’s inclination to take risks declines as they become more experienced in their careers – even as their self-confidence grows. Forty-five percent of respondents with less than five years of experience say they are open to taking big risks to advance their careers, versus 37 percent with over 15 years of experience. Women of color are the biggest professional risk-takers, with 57 percent saying they are open to taking big chances versus 38 percent of white women.

The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.

Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes

The Immigrant Archive Project (IAP) a 501-C3 nonprofit organization, whose mission it is to record, preserve and share the stories of immigrants in America, is celebrating its 10 year anniversary with the announcement of a college scholarship fund drive.  The IAP college scholarships will be awarded to gifted immigrants and the children of immigrants who are the first in their family to attend college.

John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution of his latest success, Tony-nominated play Latin History for Morons, from its challenging premise through its triumphant debut. 

The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S.,2018 has been recognized with the PromaxIMPACT Award and the 2018 Leading Ladies of Entertainment by The Latin Recording Academy®

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.