Heart disease is the number one cause of death in Hispanic women, yet few are aware of the threat it poses to their health. All women should be screened for heart disease, since many conditions that put women at risk, such as high cholesterol, high blood pressure, and diabetes, are hard to detect without screening.
Health
Rapid HIV Testing Campaign Targets Latina Women In NJ.
A free, Rapid HIV test that allows people to get results in 20 minutes rather than two weeks is the focus of a year-long, $2 million advertising and public awareness campaign designed to encourage more people to get tested.
Viacom & Kaiser Launch KNOW HIV/AIDS Campaign.
Viacom Inc. and the Henry J. Kaiser Family Foundation announced the year-three launch of the Emmy and Peabody Award-winning public education initiative KNOW HIV/AIDS, which includes targeted public service announcements (PSAs), HIV-themed programming, and free print and online information resources.
PSA en Español About Alzheimer’s Prevention.
The Alzheimer’s Association announced the launch of its first-ever Spanish-language radio and print PSAs as a call to action for Latinos – particularly the almost 8 million Hispanic baby boomers – to take steps now to reduce their risks of developing Alzheimer’s disease. As the newest element of the Association’s ongoing Maintain Your Brain consumer education effort, “Síntomas” includes radio and print public service announcements exclusively in Spanish.
HIV Makes Gains In Hispanic Community.
The US Department of Health and Human Services’ (DHHS) latest national Spanish-English language HIV PSA campaign was launched this October to raise awareness about HIV/AIDS in the Latino community and to promote prevention, testing and treatment.
New Ad Campaign For African American Parents Aims To Reduce Teen Drug Use.
The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign today joined with the National Medical Association, National PTA and the National AfterSchool Association to unveil a new advertising campaign aimed at helping African American parents take action to prevent youth drug use.
Univision Marks ¡ENTÉRATE! Anniversary.
Univision Communications Inc. announced the one-year anniversary of “¡Salud es Vida… Entérate!” (Lead a healthy life…Get the facts!). This integrated cross-platform health education initiative is aimed at promoting healthy lifestyles, encouraging illness prevention, and providing motivational encouragement for early detection and aggressive management of key health conditions in order to address the significant disparities in health afflictions and health care faced by Latinos of all ages in the U.S. today.
Global HIV/AIDS Media & Creative Meeting @ United Nations.
More than 100 creative and programming directors from 35 media companies, leading media figures and non-government organizations from around the world are met at the United Nations Headquarters to exchange ideas on how to incorporate HIV/AIDS messages into short- and long-form programming. This first-ever global creative meeting on HIV/AIDS builds on the efforts of the Global Media AIDS Initiative, launched in January 2004 by the United Nations Secretary General Kofi Annan, and was organized by Viacom, MTV Networks International, the Kaiser Family Foundation, the Joint United Nations Programme on AIDS (UNAIDS), and the United Nations Department of Information (UNDPI).
