Manhattan Research announced that U.S. Hispanics represent one of the few remaining growth opportunities online for health and pharmaceutical companies. While many markets outside of health care, including politics and media, have already begun to recognize the importance of targeting this rapidly growing segment and have heavily invested in Spanish language ads to reach this once overlooked consumer segment, many healthcare companies have failed to grasp the reality of the Hispanic market and resulting long-term business impact.
Health
More Than 7 Out Of 10 Latinos Live In Polluted Communities.
A new report issued by the League of United Latin American Citizens (LULAC), with the support of Clear the Air, found that more than 7 out of 10 Hispanic Americans are breathing air that violates federal pollution standards. Hispanic Americans face a threat 16 percent greater than the overall population.
African Americans & Latinos Continue to Face High HIV Risk.
More than half of all Americans diagnosed with HIV each year are African American, and almost 13 percent are Latino. Members of these two at-risk groups, as well as others at increased risk — including men who have sex with men, sexually active youth, and those who use injection drugs — are among the thousands of Americans being urged to seek HIV testing during this year’s National HIV Testing Day (NHTD) events now being organized across the country.
Are You Using A Condom?
While men and women claim to have the best intentions when it comes to practicing safer sex, according to the Trojan brand condom “Are We A Condom Nation?” survey, their real life experiences and actions tell a different story.
Adult Marijuana Abuse & Dependence Increased During 1990s.
In an article appearing in the May 5 issue of the Journal of the American Medical Association (JAMA), addiction researchers at the National Institutes of Health compared marijuana use in the U.S. adult population in 1991-92 and 2001-02. They found that the number of people reporting use of the drug remained substantially the same in both time periods, but the prevalence of marijuana abuse or dependence increased markedly. This new study showed that increases in the prevalence of abuse or dependence were most notable among young African-American men and women and young Hispanic men.
