The Centers for Disease Control and Prevention (CDC) released results from a survey that indicate physical activity among the nation’s youth is increasing as a result of a national youth media campaign launched by the agency in 2002. The award winning multicultural campaign known as VERB had one of the largest effects, a 34 percent increase, in weekly free-time physical activity sessions among 8.6 million children ages 9-10 in the United States.
Health
Kids, Older Boomers Growing The $3 Billion First Aid & Sports Medicine Product Markets.
Manufacturers of first aid products are finding a major growth opportunity among opposite ends of the population spectrum, namely, kids and aging baby boomers. The U.S. Market for First Aid and Sports Medicine Products, a new report by market research publisher Packaged Facts, notes that product innovations like colorful bandages featuring cartoon characters for kids and waterproof pain relief ointments for sports-injured middle-agers are fueling this $3.03 billion market.
