Industry

‘Get me on Rogan!’: PR scrambles to navigate new media

Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris.

Latino Wealth Journey [REPORT]

The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive.

The Long Tail of the Advertising Business

To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business.

Rolling Back DEI Initiatives

I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI.  By Mario Xavier Carrasco / ThinkNow

Marketing is dead. Advertising is deader. Long live growth hacking? Part 3

By Gonzalo López Martí - Creative Director

• Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers.
• Throw in a little word of mouth* and BINGO.

4 in 5 Gen Z Employees Say They’re Victims of Generational Stereotypes, Costing Them Jobs and Promotions

Generation Z (Gen Z) knows they’re considered hard to work with, and they’re frustrated about it.

CMO: Facing extinction or adapting?

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear.

d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí - Creative Director

• As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.

 Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction

Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.

National Healthcare Marketing’s “Purpose-led Campaign of the Year/Gold Award” goes to  d expósito & Partners

In a win reflecting strong reception and successful results among the broader audience in today’s America, and competing with specialized global, national and regional ad agencies, d expósito & Partners walked away with a coveted and unexpected English-language honor, the “Purpose-led Campaign of the Year/Gold Award,” at this year’s Healthcare Marketing/Impact Awards, co-sponsored by Ad Age.

“Driving Growth & Representation: A Conversation with Santiago Negre, Chair of the McDonald’s Hispanic Owner-Operators Association”

Last month we featured an Immigrant Archive Project tribute video to the McDonald's Hispanic Owner-Operators Association (MHOA), celebrating their outstanding leadership and contributions to the U.S. Hispanic market. Inspired by this video, we decided to follow up with a Q&A with Santiago Negre, the association’s Board Chair.

Hyundai Motor Company Appoints José Muñoz as Chief Executive Officer

Hyundai Motor Company (HMC) announced the appointment of José Muñoz as the company’s President and CEO, effective Jan. 1, 2025. Muñoz will lead Hyundai Motor Company’s global business, succeeding current President and CEO Jaehoon Chang, who has been promoted to the Vice Chair of Hyundai Motor Group – Automotive Division.

Carlos Santiago named to OUT’S 30TH ANNUAL OUT100 LIST

Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list. Out, the world's leading fashion and lifestyle brand for the LGBTQ+ community, celebrates the most influential and pioneering LGBTQ+ individuals across entertainment, politics, activism, sports, and more.

Marketing is dead. Advertising is deader. Long live growth hacking?

• Broadly speaking, a “growth hack” is an unorthodox marketing tactic geared at acquiring customers or users via shrewd digital skills &/or lateral thinking.
• Not to be confused with guerrilla marketing which, in most cases, entails experiential &/or grassroots promotional efforts.

Multicultural Healthcare Disparities to Inform Inclusive Strategies [REPORT]

Republica Havas Health & M3 MI have released their latest Executive Report, "Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies"– a vital guide for healthcare professionals aiming to address the unique needs of multicultural communities and advance health equity.

Two-thirds (65%) of marketers expect business conditions to improve next year

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer's Toolkit 2025.

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout.

From TV to Twitch: Navigating the Evolving Media Landscape

In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.

Agencies: treat your people well; they may run a future agency review

Agencies: treat your people well; they may run a future agency review The agency business is a tough business. Clients expect a lot. Agency economics are strained. And staff often move around for promotions. It’s hard to run a successful agency.