Industry

The big themes for 2024

The WFA’s experts identify five areas for action in the year to come.

About 1 in 10 restaurants in the U.S. serve Mexican food

Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp.

2024 Edelman Trust Barometer – Innovation in Peril [REPORT]

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.

Lee Vann passes……

Lee Vann - Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.

They Knew How to Move Mountains

As I thank those who are congratulating HispanicAd.com on our 25th Anniversary, I’m taking this opportunity to celebrate the lives of some industry pioneers who have left us over the last few days. People like Venezuelan TV mogul Gustavo Cisneros. People like Omar Marchant. People like Carlos Barba. True giants. My thanks to Combined Sources for the recap obituaries of Marchant and Barba. It’s impossible to read them without taking into account the audacity of these individuals who dared move mountains. Every now and then I “bitch and kvetch” about what I call a certain passivity on the part of our industry. Are we moving mountains? Are we daring ourselves to advance and defend our Hispanic Market as it deserves? Reading the stories that follow, I hope, will make us think. — Gene Bryan - CEO  / HispanicAd

HispanicAd celebrates 25th Anniversary of Service

25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries.

Acento Unveils “The Gift of Life” – A Holiday Initiative to Combat the Opioid Overdose

This holiday season, cross-cultural advertising agency Acento is embracing the spirit of giving with a life-saving ornament. Recognizing the human and social vulnerability highlighted this year by the Fentanyl crisis, Acento is taking a unique approach to holiday gifting with The Gift of Life - an initiative to create awareness and action for accidental opioid overdoses.

4.8% Growth for 2024, Marking Continued Adspend Acceleration Into 2025 and Beyond

Zenith’s latest Advertising Expenditure Forecasts, published today, reports continued resilience and forecasts 5.3% global advertising growth for 2023, which is above initial expectations given a healthier than expected Q3 for major digital advertisers. Global adspend growth is expected at 4.8% in 2024, excluding U.S. political spending*, aided by events such as the Olympics as well as a combination of continued advertiser spending in support of their brands and the positive impact of Chinese brands fueling growth.

TelevisaUnivsion tries to extend payment of DEBT DUE

In their last earnings call, TelevisaUnivision has put forth a maneuver to extend the due date of their upcoming debt payment in 2025. TelevisaUnivision owes $9.8 billion in long-term debt outstanding. The current debt payments due in 2025 is $1.04 billion and an additional $1.9 billion term payment will due in March 2026.  The move is necessary; extend debt payment due dates, increase sales and cost efficiencies to position the company for sale to interested buyers in the near term.

Records of Trailblazing Latino Journalist Association Find Home at USC Libraries

The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century.

Americans’ Trust in Scientists, Positive Views of Science Continue to Decline [REPORT]

A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists.

The Ultimate CEO KPI Cheat Sheet [INFOGRAPH]

To be a world class CEO, you can’t just focus on business KPI’s…

US holiday shopping 2023: Consumer caution and retailer resilience

After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?

Consumers to Spend Nearly $900 to Celebrate the Winter Holidays

Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday budget over the last five years.

Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations

The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.

Google honors Raoul A. Cortez’s 118th Birthday with a Doodle

Google's Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country.  This was the beginning of our US Hispanic Media Industry.    

74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]

The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.

2023 Latino Board Monitor Reports Progress in Latino Representation on Fortune 500 and Fortune 1000 Company Boards [REPORT]

The Latino Corporate Directors Association (LCDA) announces the release of its latest report, the 2023 Latino Board Monitor, revealing an increase of Latino board representation by 1% on Fortune 500 boards and 0.8% on Fortune 1000 boards—a notable achievement, and one of the most significant increases since 2020. Still concerning, by 2060, Latinos are expected to be 27.5% of the US population and only 9.2% of Fortune 500 board seats.

2023 U.S. Latinos in Journalism [REPORT]

The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.

Many Reggaeton artists sued for rhythm copyright infringement

According to CNN, "The foundational drum beats come from Jamaican dancehall duo Steely & Clevie, composed of Wycliffe Johnson and Cleveland Browne, who co-wrote “Fish Market” in 1989. The heavily sampled “Dem Bow” rhythm comes from a song of the same name co-authored with Shabba Ranks, which itself takes from “Fish Market.” Johnson passed away in 2009."

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