Agency

The NPD Group, Inc., a leading market research company, released the results of its second research study in the series called: Fast Checks Study: Consumers Speak Out On the U.S. Economy.

One of the largest U.S. Hispanic/Latin American agencies took a major step towards better understanding just how important digital technology is to Latinos. The Y&R Brands Miami office held it’s first, in a series, of Digital Days. Employees from the Bravo Group, Wunderman and Y&R came together to delve deep into the Hispanic digital world. They examined, with the help of a panel of experts, just how closely the Internet and mobile technology are intertwined with the lives of their consumer.

Roberto Madan, the community activist and McDonald’s Owner/Operator who has been widely recognized for his involvement with various McDonald’s Latino initiatives throughout the years, was acknowledged by The Patriots’ Path Council of The Boy Scouts of America who presented him with their “Scouting …¡Vale la pena! 2008 Service Award.”

Microsoft Digital Advertising Solutions wanted to make this movie because: “We want to try and tell that digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer.”

Sensis has helped the Ad Council secure in media buy donations from notable outlets, including MSN Latino, EsMas, StarMedia, Terra, Admixture and Batanga. This partnership marks the first time the Ad Council has received assistance in securing Spanish-language online media placements and also signifies the importance in using online tactics to reach this segment of this population.

The third annual La Costena Feel the Heat Jalapeno Eating Challenge Tour is challenging jalapeno lovers to chew through the existing record for the most jalapenos eaten within one minute, which currently stands at 31.

As part of its continued efforts to bring the excitement of boxing directly to Hispanic adults in the U.S., Cerveza Tecate announces its multi-platform campaign in support of the highly-anticipated May 3 match between Oscar de la Hoya (38-5, 30 KO’s) and Steve Forbes (33-5, 9 KO’s). Touted as De la Hoya’s “Homecoming” to the Los Angeles boxing ring after a seven-year absence, the bout will showcase the raw talent and passion of the sport to 35,000 spectators at the Home Depot Center and to thousands of HBO at-home viewers.

Microsoft Corp. announced the official launch of the Vida Digital Latina campaign to promote computer literacy among Hispanics.

Casio America, Inc. has selected New York based Revolucion for its premier Hispanic marketing initiative. Revolucion will be responsible for an integrated advertising campaign promoting Casio’s new digital camera, the EXILIM Card EX-S10, the world’s smallest and thinnest* 10.1 megapixel model.

Three young Hispanic advertising professionals received top honors among their peers Friday at the 24th Semi-Annual Association of Hispanic Advertising Agencies Conference. Launched last year, the Hispanic Media Buying and Planning Rising Star competition recognizes the boldly creative and emerging talent in the media buying and planning discipline within Hispanic marketing agencies.

Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO of ADN Communications in Miami will spearhead the efforts of the Hispanic advertising industry during the coming year in his new role as AHAA chairman.