These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.
Here are a few examples of how brands and consumers are working together online.
Agency
HOLA Networks launches video ad delivery.
HOLA Networks announced the launch of its extensive video advertising capabilities. Beyond pre-roll inventory from their video-enabled websites, HOLA Networks now offers in-page video ads across their entire network.
Creative Civilization Hispanic AOR for ING Financial.
San Antonio based Creative Civilization has been awarded the Hispanic AOR responsibilities for ING Financial.
It’s the authenticity, stupid.
It seems to be getting tougher to crack the Hispanic space these days but if you’re going to do it then do it big and do it RIGHT. MySpace Latino’s launch concert on April 11 in Miami is a great example.
If you want to establish your credibility–especially street cred–immediately and unequivocally with today’s Latino, then you have to start on the right foot. CLICK on BLOG above.
Radilla Advertising launches in Chicago.
Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency — Radilla Advertising — headquartered in Chicago.
El Diario La Prensa’s Signature Destacadas Awards now in its 13th Year.
El Diario La Prensa, the premier publication to reach New York-area Latinos, will host the groundbreaking 13th Annual Mujeres Destacadas Awards Luncheon on April 20, 2008 at The Mandarin Oriental Hotel. Previous recipients of the award have come from business, industry, government, non-profit and entertainment worlds, but the common thread is that they have all reached a level of distinction and, through their hard work and determination, have made a difference in the community.
Spanish Broadcasting System forms partnership with MySpace.
Spanish Broadcasting System (SBS) announced that its television and radio properties are partnering with MySpace to launch a creative and innovative campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MySpace Latino.
Innovative approaches to the Hispanic Retail Banking Market.
In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term.
