It seems to be getting tougher to crack the Hispanic space these days but if you’re going to do it then do it big and do it RIGHT. MySpace Latino’s launch concert on April 11 in Miami is a great example.
If you want to establish your credibility–especially street cred–immediately and unequivocally with today’s Latino, then you have to start on the right foot. CLICK on BLOG above.
Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency — Radilla Advertising — headquartered in Chicago.
El Diario La Prensa, the premier publication to reach New York-area Latinos, will host the groundbreaking 13th Annual Mujeres Destacadas Awards Luncheon on April 20, 2008 at The Mandarin Oriental Hotel. Previous recipients of the award have come from business, industry, government, non-profit and entertainment worlds, but the common thread is that they have all reached a level of distinction and, through their hard work and determination, have made a difference in the community.
Spanish Broadcasting System (SBS) announced that its television and radio properties are partnering with MySpace to launch a creative and innovative campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MySpace Latino.
In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term.
NBC has seen the Spanish writing on the wall. And while others might see a threat, or a niche that will fade away, the network sees the future – and fat profits.
Last month, the peacock network announced it was selling off its owned & operated English-language station in South Florida, WTVJ-Channel 6. But it said it wasn’t including its Spanish-language sister station, WSCV-Channel 51, in the deal.
By Jose Cancela / Hispanic USA
Geraldo Rivera — investigative journalist, author, and host of Fox News Channel’s Geraldo at Large — will deliver the keynote address at Radio Ink’s Hispanic Radio Conference.
With the housing market still skidding, consumers tightening their belts and the job market clearly weakening, the first half of this year will continue to be tough for the U.S. economy. But it gets better later this year and next, say University of Michigan economists.
Texas State Bank has assigned both their Hispanic and general market efforts to Anita Santiago Agency (ASA). During this transition, Breeden McCumber will implement previous media placements, billing, etc.
