San Antonio based Creative Civilization has been awarded the Hispanic AOR responsibilities for ING Financial.
Agency
Radilla Advertising launches in Chicago.
Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency — Radilla Advertising — headquartered in Chicago.
It’s the authenticity, stupid.
It seems to be getting tougher to crack the Hispanic space these days but if you’re going to do it then do it big and do it RIGHT. MySpace Latino’s launch concert on April 11 in Miami is a great example.
If you want to establish your credibility–especially street cred–immediately and unequivocally with today’s Latino, then you have to start on the right foot. CLICK on BLOG above.
El Diario La Prensa’s Signature Destacadas Awards now in its 13th Year.
El Diario La Prensa, the premier publication to reach New York-area Latinos, will host the groundbreaking 13th Annual Mujeres Destacadas Awards Luncheon on April 20, 2008 at The Mandarin Oriental Hotel. Previous recipients of the award have come from business, industry, government, non-profit and entertainment worlds, but the common thread is that they have all reached a level of distinction and, through their hard work and determination, have made a difference in the community.
Today’s Teens redefining Television Viewing.
Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices.
Will UGC and Marketing Mix?
Ads may not be the best tactic.
The US trails emerging markets such as China, Brazil and Russia in the adoption of activities including blogging, social networking and video-sharing, according to new Universal McCann data presented at the Advertising Research Foundation’s Re:think 2008 conference.
NBC gets it. But does Telemundo?
NBC has seen the Spanish writing on the wall. And while others might see a threat, or a niche that will fade away, the network sees the future – and fat profits.
Last month, the peacock network announced it was selling off its owned & operated English-language station in South Florida, WTVJ-Channel 6. But it said it wasn’t including its Spanish-language sister station, WSCV-Channel 51, in the deal.
By Jose Cancela / Hispanic USA
Tough economic sledding will get smoother by year’s end.
With the housing market still skidding, consumers tightening their belts and the job market clearly weakening, the first half of this year will continue to be tough for the U.S. economy. But it gets better later this year and next, say University of Michigan economists.
Texas State Bank retains Anita Santiago Advertising for Hispanic & general market.
Texas State Bank has assigned both their Hispanic and general market efforts to Anita Santiago Agency (ASA). During this transition, Breeden McCumber will implement previous media placements, billing, etc.
Geraldo Rivera to Keynote Radio Ink Hispanic Radio Conference.
Geraldo Rivera — investigative journalist, author, and host of Fox News Channel’s Geraldo at Large — will deliver the keynote address at Radio Ink’s Hispanic Radio Conference.
Billboard Latin Music Awards glitter on Telemundo.
Top honors at the world’s most important and prestigious Latin music event went to Juan Luis Guerra who received three Billboard Latin Music Awards. This mega event, produced and broadcast live on Telemundo and hosted by Aylin Mujica and Alan Tacher, celebrated its 10th anniversary on the network.
