Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices.
Agency
Will UGC and Marketing Mix?
Ads may not be the best tactic.
The US trails emerging markets such as China, Brazil and Russia in the adoption of activities including blogging, social networking and video-sharing, according to new Universal McCann data presented at the Advertising Research Foundation’s Re:think 2008 conference.
NBC gets it. But does Telemundo?
NBC has seen the Spanish writing on the wall. And while others might see a threat, or a niche that will fade away, the network sees the future – and fat profits.
Last month, the peacock network announced it was selling off its owned & operated English-language station in South Florida, WTVJ-Channel 6. But it said it wasn’t including its Spanish-language sister station, WSCV-Channel 51, in the deal.
By Jose Cancela / Hispanic USA
Tough economic sledding will get smoother by year’s end.
With the housing market still skidding, consumers tightening their belts and the job market clearly weakening, the first half of this year will continue to be tough for the U.S. economy. But it gets better later this year and next, say University of Michigan economists.
Texas State Bank retains Anita Santiago Advertising for Hispanic & general market.
Texas State Bank has assigned both their Hispanic and general market efforts to Anita Santiago Agency (ASA). During this transition, Breeden McCumber will implement previous media placements, billing, etc.
Geraldo Rivera to Keynote Radio Ink Hispanic Radio Conference.
Geraldo Rivera — investigative journalist, author, and host of Fox News Channel’s Geraldo at Large — will deliver the keynote address at Radio Ink’s Hispanic Radio Conference.
Billboard Latin Music Awards glitter on Telemundo.
Top honors at the world’s most important and prestigious Latin music event went to Juan Luis Guerra who received three Billboard Latin Music Awards. This mega event, produced and broadcast live on Telemundo and hosted by Aylin Mujica and Alan Tacher, celebrated its 10th anniversary on the network.
Innovative approaches to the Hispanic Retail Banking Market.
In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term.
Global Information Technology Report 2007-2008.
Denmark is the most networked economy in the world, followed by Sweden and Switzerland, according to The Global Information Technology Report 2007-2008, released by the World Economic Forum. Among the top ten, the Republic of Korea (9) and, to a lesser extent, the United States (4) post the most notable improvements (moving up 10 and 3 positions, respectively).
Zubizarreta to be honored at the Hispanic Marketing Midwest Conference.
Joe Zubizarreta, Chief Operating Officer of the Hispanic agency Zubi Advertising, will be honored at The 12th Annual Hispanic Marketing Midwest Conference with the “Hispanic Marketing Achievement Award” on April 30, in Saint Paul, Minn.
