Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices.
Agency
Billboard Latin Music Awards glitter on Telemundo.
Top honors at the world’s most important and prestigious Latin music event went to Juan Luis Guerra who received three Billboard Latin Music Awards. This mega event, produced and broadcast live on Telemundo and hosted by Aylin Mujica and Alan Tacher, celebrated its 10th anniversary on the network.
Will UGC and Marketing Mix?
Ads may not be the best tactic.
The US trails emerging markets such as China, Brazil and Russia in the adoption of activities including blogging, social networking and video-sharing, according to new Universal McCann data presented at the Advertising Research Foundation’s Re:think 2008 conference.
Global Information Technology Report 2007-2008.
Denmark is the most networked economy in the world, followed by Sweden and Switzerland, according to The Global Information Technology Report 2007-2008, released by the World Economic Forum. Among the top ten, the Republic of Korea (9) and, to a lesser extent, the United States (4) post the most notable improvements (moving up 10 and 3 positions, respectively).
How can agencies overcome the Economic Slowdown?
The diagnosis of the country’s economic state has changed more frequently than the weather conditions of a Midwest Spring. It’s hard to know what to make of seemingly daily differing opinions on the current economic condition of the U.S.
Zubizarreta to be honored at the Hispanic Marketing Midwest Conference.
Joe Zubizarreta, Chief Operating Officer of the Hispanic agency Zubi Advertising, will be honored at The 12th Annual Hispanic Marketing Midwest Conference with the “Hispanic Marketing Achievement Award” on April 30, in Saint Paul, Minn.
Entravision approves $100M share repurchase program.
Entravision Communications Corporation announced that the Company’s Board of Directors has approved the repurchase of $100 million of the Company’s common stock, in addition to the repurchase of $100 million of common stock that was previously authorized on November 1, 2006.
IKEA launches new Hispanic campaign.
Anita Santiago Advertising (ASA), announced that it launched new Spanish-language television commercials for the IKEA Complete Kitchen Living products that offer customers comprehensive solutions for the kitchen under one roof.
Hispanics & other ethnic groups will spend $60B on Telecommunications.
In 2008, US ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation.
Jacqueline Hernandez named COO at Telemundo.
Telemundo Communications Group has named Jacqueline Hernandez as its Chief Operating Officer (COO). Based out of New York, Hernandez will assume the newly created position with responsibility for all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; and all research functions.
