Agency

Anita Santiago Advertising (ASA), announced that it launched new Spanish-language television commercials for the IKEA Complete Kitchen Living products that offer customers comprehensive solutions for the kitchen under one roof.

In 2008, US ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation.

Telemundo Communications Group has named Jacqueline Hernandez as its Chief Operating Officer (COO). Based out of New York, Hernandez will assume the newly created position with responsibility for all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; and all research functions.

A two-year-long economic downturn and a persistent income gap with the U.S. mainland contribute to an uncertain outlook for Puerto Rico. Still, the commonwealth possesses a skilled and educated workforce, a favorable business climate, and the benefits of U.S. legal and financial structures—advantages that could encourage the development of new industries and create the potential for sustained growth.

At its Annual Meeting in Miami, the Inter-American Development Bank will launch the Yo Amo America Campaign, an advocacy and social marketing initiative featuring artists as agents of change in strategic areas of development.

Headling the MTV Tr3s stage at 7th and Hill will be the Latin GRAMMY nominated Reggaeton duo Wisin & Yandel.

“There’s a point in life where you have to work twice as hard to get where you want to be”. This is the line that Carlos Ponce narrates in ‘Airport’ one of the radio spots created by Alma DDB to complement the recently launched State Farm multi-media campaign called Intersections.

Everyone is talking about “going green” these days, that is, doing what they can to minimize harm on the environment. However, with so many products and services claiming to be healthy for the environment, it’s hard to know which are more healthy than others. But you don’t have to invest in expensive technologies or make dramatic changes to do your part.

Whether you’re an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession. The leading economic indicators point to the fact that consumer confidence is down, the housing market is unstable and the Fed has steadily been decreasing interest rates to battle the credit crisis over the last few months. Unemployment rates have gone up — and even our business of online advertising is seeing our major brands make cuts while they battle their uncertain futures.

In today’s complex multi-level market, vendor revenue and margin is driven by the channel’s ability to quickly act on opportunities, as well as cultivate, up-sell and close deals. Engaging effectively with the channel can improve the relevancy of messaging and better focus and direct marketing spend. Building a relationship of trust and a system of accountability and reward is critical to optimizing channel performance.

ImpreMedia Digital announced that Mary Zerafa, Vice President of Strategy, was recognized as an emerging leader by the Aspen Institute on March 28, 2008 as part of the 2008 Henry Crown Fellowship Program.

Residents of Puerto Rico had a higher homeownership rate, had more people per household and were less likely to move than U.S. stateside residents, according to an analysis of U.S. Census Bureau data from the 2006 Puerto Rico Community Survey.