Agency

At its Annual Meeting in Miami, the Inter-American Development Bank will launch the Yo Amo America Campaign, an advocacy and social marketing initiative featuring artists as agents of change in strategic areas of development.

Headling the MTV Tr3s stage at 7th and Hill will be the Latin GRAMMY nominated Reggaeton duo Wisin & Yandel.

Everyone is talking about “going green” these days, that is, doing what they can to minimize harm on the environment. However, with so many products and services claiming to be healthy for the environment, it’s hard to know which are more healthy than others. But you don’t have to invest in expensive technologies or make dramatic changes to do your part.

Residents of Puerto Rico had a higher homeownership rate, had more people per household and were less likely to move than U.S. stateside residents, according to an analysis of U.S. Census Bureau data from the 2006 Puerto Rico Community Survey.

ImpreMedia Digital announced that Mary Zerafa, Vice President of Strategy, was recognized as an emerging leader by the Aspen Institute on March 28, 2008 as part of the 2008 Henry Crown Fellowship Program.

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you’re talking about English-language or Spanish-language TV. So when I recently read about Nielsen’s “fusion metrics” I thought I had traveled back in time. Why is it that in our infinite desire to get marketers to take Hispanic consumers seriously we resort to a TV-centric mode?

In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgrades its combined growth forecasts for North America and Western Europe this year from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, growth continues to strengthen elsewhere – we have increased our 2008 forecasts for the rest of the world from 10.9% to 11.1%.

The Nielsen Company reported that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.

The state of the American news media in 2008 is more troubled than a year ago.

And the problems, increasingly, appear to be different than many experts have predicted.

Critics have tended to see technology democratizing the media and traditional journalism in decline. Audiences, they say, are fragmenting across new information sources, breaking the grip of media elites. Some people even advocate the notion of “The Long Tail,” the idea that, with the Web’s infinite potential for depth, millions of niche markets could be bigger than the old mass market dominated by large companies and producers.

The continuing shift from print to online media is requiring journalists to reassess their day-to-day responsibilities and the manner in which they report the news. This, and other findings uncovered in the “2008 PRWeek/PR Newswire Media Survey,” indicate that media professionals are being tasked with more responsibility, are facing changing job requirements, and are more aware of the commercial side of the business than ever before.

The search for Dieste, Harmel & Partners’ new CEO spanned several continents and resulted in the selection of London-based MTV Networks’ Melisa Quiñoy, a long time network executive who, as executive VP of brand solutions at MTV parent Viacom, spearheaded efforts in Europe and Latin America.

Dieste, Harmel & Partners has chosen internationally recognized advertising executive Alvaro Cabrera as the new Executive Director of Integrated Communications, who will lead the strategic alignment of digital, direct marketing and media teams to provide integrated brand communication solutions. Cabrera joins as part of a realignment of the agency’s executive team that will direct the agency’s creative and strategic evolution.

Zimmerman Advertising has been named agency of record for The Pep Boys – Manny, Moe & Jack 35 states and Puerto Rico.