Agency

The continuing shift from print to online media is requiring journalists to reassess their day-to-day responsibilities and the manner in which they report the news. This, and other findings uncovered in the “2008 PRWeek/PR Newswire Media Survey,” indicate that media professionals are being tasked with more responsibility, are facing changing job requirements, and are more aware of the commercial side of the business than ever before.

Dallas-Fort Worth had the largest numeric gain of any metro area between 2006 and 2007, increasing by 162,250, according to July 1, 2007, estimates of metro area population size and growth released today by the U.S. Census Bureau. Atlanta (151,063), Phoenix (132,513) and Houston (120,544) rounded out the metro areas with a gain of at least 100,000.

OTX released new results from its Teen Topix study. The study is done in conjunction with trend experts, the Intelligence Group and taps into the complex lives of the 13-17 year old set. 750 teens across the country were surveyed on the topic of self image.

Javier Saralegui – President of Univision Online has left his post at the company. Cesar Conde Executive VP Chief Strategy Office of Univision Communications will handle interim responsibilities until a successor is found for the online portal targeting US Hispanic.

Interep, an independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, announced that it has entered into a consensual balance sheet restructuring to be implemented through a Chapter 11 plan of reorganization.

The National Advertising Division of the Better Business Bureau has advised Wal-Mart that it should discontinue the use of the implied $2,500 annual saving consumers can enjoy in their advertising.

The San Jose Group, Hy Cite Corporation’s Hispanic agency of record, has negotiated a 52-week integration of the company’s Royal Prestige line of luxury cookware into Telemundo’s morning show, “Cada Día.” The Royal Prestige integration is unique because of the organic way in which the products are incorporated into the programming.

Transitions Optical airs its first commercial in Spanish, giving U.S. soccer fans the opportunity to score a goal while watching the commercial. The ad will run on Sundays during the Telefutura broadcast of Major League Soccer games.

Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape, according to research released by PQ Media.

A Review of Marilyn Halter’s Book “Shopping for Identity”.

OMD Latino has been selected as the U.S. Hispanic Media AOR for the Visa and Absolut accounts. As such, OMD Latino will be responsible for all media planning and buying, working closely with Axis (Absolut) and Lopez Negrete Communications (Visa), who continue to handle the Hispanic creative responsibilities, respectively.

So you’re a “traditional” media company. You watched as attention shifted toward a more fragmented new-media landscape. The attention shift on its own is not nearly as big a deal as an outsider might think, because you knew a little secret: As long as brand dollars stayed with those media outlets where it felt safe, Google and its algorithm-based ilk could have the direct marketing budgets of the long tail, and you would be just fine.

Paperless statements, paperless pitches.

US banks and credit issuers spent $13.4 billion in 2007 on direct marketing advertising, generating $178.8 billion in sales, according to the recently-issued Direct Marketing Association (DMA)’s “Direct Marketing Facts and Figures in the Financial Services Industry” report.