Paperless statements, paperless pitches.
US banks and credit issuers spent $13.4 billion in 2007 on direct marketing advertising, generating $178.8 billion in sales, according to the recently-issued Direct Marketing Association (DMA)’s “Direct Marketing Facts and Figures in the Financial Services Industry” report.
La Opinión announced its 2nd annual Mujeres Destacadas (Exceptional Women) recognition and awards ceremony to be held at the Cathedral Plaza in downtown Los Angeles on Thursday, March 27, 2008.
The advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent compared to 2006, according to data released by TNS media intelligence. Total expenditures during the fourth quarter of 2007 fell by 0.1 percent versus a year ago.
A Critical Review of “Shopping for Identity: The Marketing of Ethnicity” by Marilyn Halter.
L-Avenue announced that it has been selected by San Antonio National Bank (SANB), a subsidiary of Family Bancorp Inc., to lead the bank’s advertising campaigns.
The US Internet population remains firmly skewed toward females.
In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.
The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.
