OMD Latino has been selected as the U.S. Hispanic Media AOR for the Visa and Absolut accounts. As such, OMD Latino will be responsible for all media planning and buying, working closely with Axis (Absolut) and Lopez Negrete Communications (Visa), who continue to handle the Hispanic creative responsibilities, respectively.
Agency
The better Brand Ad Network: Tech Or Media?
So you’re a “traditional” media company. You watched as attention shifted toward a more fragmented new-media landscape. The attention shift on its own is not nearly as big a deal as an outsider might think, because you knew a little secret: As long as brand dollars stayed with those media outlets where it felt safe, Google and its algorithm-based ilk could have the direct marketing budgets of the long tail, and you would be just fine.
Banks Boost Direct Marketing Spend.
Paperless statements, paperless pitches.
US banks and credit issuers spent $13.4 billion in 2007 on direct marketing advertising, generating $178.8 billion in sales, according to the recently-issued Direct Marketing Association (DMA)’s “Direct Marketing Facts and Figures in the Financial Services Industry” report.
La Opinión’s 2nd Annual ‘Exceptional Women’ Awards.
La Opinión announced its 2nd annual Mujeres Destacadas (Exceptional Women) recognition and awards ceremony to be held at the Cathedral Plaza in downtown Los Angeles on Thursday, March 27, 2008.
TNS Media: U.S. Advertising Expenditures grew 0.2 % in 2007.
The advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent compared to 2006, according to data released by TNS media intelligence. Total expenditures during the fourth quarter of 2007 fell by 0.1 percent versus a year ago.
Marketing to Complex Identities.
A Critical Review of “Shopping for Identity: The Marketing of Ethnicity” by Marilyn Halter.
San Antonio National Bank selects L-Avenue as AOR.
L-Avenue announced that it has been selected by San Antonio National Bank (SANB), a subsidiary of Family Bancorp Inc., to lead the bank’s advertising campaigns.
Men, you’re outnumbered Online.
The US Internet population remains firmly skewed toward females.
In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.
Scott’s DICHONARIO goes mobile.
The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.
