A Critical Review of “Shopping for Identity: The Marketing of Ethnicity” by Marilyn Halter.
Agency
San Antonio National Bank selects L-Avenue as AOR.
L-Avenue announced that it has been selected by San Antonio National Bank (SANB), a subsidiary of Family Bancorp Inc., to lead the bank’s advertising campaigns.
Men, you’re outnumbered Online.
The US Internet population remains firmly skewed toward females.
In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.
Scott’s DICHONARIO goes mobile.
The world’s only dictionary of Spanish-language sayings, or dichos, will go mobile, next month, roaming the streets of Los Angeles’ Hispanic neighborhoods for several weeks, before setting off on a six-week-long, cross-country road trip.
Hispanic Fusion – Finally Hitting the Bullseye: Fusion metrics get a direct hit.
It’s no secret that all Hispanics are not alike. Hailing from 24 Latin American countries, Hispanics are making a diverse and indelible mark on the U.S. landscape. From music to food, they have infused customs and traditions into the American mainstream. But mainstream marketing to this diverse group is a recipe for failure. New fusion analyses now go beyond traditional age/sex demographics to provide a more accurate method of target marketing. Advertisers cannot reach their goals without winning the Hispanic consumer. By: Ceril Shagrin, Executive Vice President Corporate Research Division, Univision Communications Inc. and Howard Shimmel, SVP, Client Insights, Nielsen Connections.
Macy’s Spring Brand campaign premieres a Spanish-Language Version.
Macy’s announced the continuation of its star-studded advertising campaign that highlights the retailer’s talented and well-known family of fashion and home designers. This season, two new spots feature both returning favorites and fresh faces to the cast and will aim to reach broader audiences with a Spanish-language version.
Never bet against Raul Alarcon Jr.
Much has been said and written over the last few days about SBS and Raul. Headlines predicting the demise of SBS are written by those who do not know him, or his management style. There have always been rumblings, but last week an equity firm out of Chicago, decided to call Raul out publicly. Discovery Group thinks they know what Raul needs to make SBS create more shareholder value. Before they speak out again, they should take a closer look at what Raul is building. By Jose Cancela is Principal of Hispanic USA.
Seven Survival Tactics for Independent Marketing.
Financial services brands under a cloud, real estate in freefall, global stock market volatility. The companies and brands making the international headlines may be the giants, but chaotic economic times hit smaller independent advertising and marketing communications agencies just as hard. In fact, according to some experts, smaller businesses, such as independents, are especially vulnerable.
67% view Traditional Journalism as ‘Out of Touch’.
Internet is the top source of news for nearly half of Americans; Survey finds two-thirds dissatisfied with the quality of journalism.
At H&R Block ‘Estamos Contigo’.
H&R Block is looking for clients who speak Spanish—and Chicago-based advertising agency Lápiz is helping to bring them onboard through a new ad campaign that reinforces the tax company’s position as the expert and advocate for the Hispanic taxpayers.
State Farm Insurance and Alma DDB release national campaign.
Intersections is the title of the new advertising campaign that Alma DDB created for State Farm Insurance. The campaign was launched on March 17th in a multitude of Media. Alma DDB was responsible for the development in the Hispanic market nationwide.
