Creating media while consuming it.
US consumers are media omnivores, right down to the youngest members of the herd.
Agency
Influential Hispanic Consumers spend time sharing views online.
The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller. The study focused on the way these Hispanic opinion leaders, dubbed the Hispanic-fluentials, communicate online and offline. The survey is part of Burson-Marsteller’s e-fluentials series of studies examining the habits of the most influential online consumers.
Who ultimately manages the brand?
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand’s Hispanic media agency. Later that day at the same conference, a prominent Hispanic media executive (from a well-known Hispanic agency that has recently seen some hard times) responded by saying that “that brand manager should look for a new Hispanic agency.”
CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!
It’s been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It’s time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!
Mother’s Day: May 11, 2008
The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day.
Store brands need more innovation, creativity for future sales momentum.
The future growth of private label across the U.S. will depend on innovation and creativity, predicted Brian Sharoff, President, Private Label Manufacturers Association.
Telemundo & Pepsi launch Latin Billboard promotion.
Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets.
Jarritos Brand ties in with Fox Searchlight Pictures and The Weinstein Company.
The promotion is in 11 major Hispanic markets where retailers will award consumers with custom-designed t-shirts and passes to screenings of the movie in advance of the general release on March 19th of Same Moon (La Misma Luna).
Technologies owned by the multicultural marketplace.
This report brings new surprises indicating that emerging minorities are more likely than non-Hispanic Whites to innovate once they are online. The implications are vast because these emerging minorities are likely to be more reachable via new technologies than the “old mainstream. ”
Less than 1/2 of Female Professionals feel prepared to succeed in Global Business environment of 20
Just 43 percent of women professionals feel well-equipped to compete in the business economy of the future, according to a report issued by Accenture as part of its celebration of International Women’s Day.
One year later… Green and Growing
Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald’s, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build the Batanga brand, a brand that had a… By Rick Marroquin CMO at Batanga.com. Click above on El Blog to read.
