Agency

Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent). U.S. consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer.

Creating media while consuming it.

US consumers are media omnivores, right down to the youngest members of the herd.

The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller. The study focused on the way these Hispanic opinion leaders, dubbed the Hispanic-fluentials, communicate online and offline. The survey is part of Burson-Marsteller’s e-fluentials series of studies examining the habits of the most influential online consumers.

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand’s Hispanic media agency. Later that day at the same conference, a prominent Hispanic media executive (from a well-known Hispanic agency that has recently seen some hard times) responded by saying that “that brand manager should look for a new Hispanic agency.”

It’s been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It’s time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!

The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day.

The future growth of private label across the U.S. will depend on innovation and creativity, predicted Brian Sharoff, President, Private Label Manufacturers Association.

Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets.

The promotion is in 11 major Hispanic markets where retailers will award consumers with custom-designed t-shirts and passes to screenings of the movie in advance of the general release on March 19th of Same Moon (La Misma Luna).

This report brings new surprises indicating that emerging minorities are more likely than non-Hispanic Whites to innovate once they are online. The implications are vast because these emerging minorities are likely to be more reachable via new technologies than the “old mainstream. ”