For the second consecutive year Alma DDB in collaboration with DDB Worldwide is partnering with ihaveanidea, advertising’s intellectual archive, to stage Portfolio Night, the ad industry’s only global portfolio review and recruitment event.
Agency
More U.S. Consumers would give up ‘Convenience Packaging’ to Help Environment.
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent). U.S. consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer.
Kids Juggle media too.
Creating media while consuming it.
US consumers are media omnivores, right down to the youngest members of the herd.
Influential Hispanic Consumers spend time sharing views online.
The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller. The study focused on the way these Hispanic opinion leaders, dubbed the Hispanic-fluentials, communicate online and offline. The survey is part of Burson-Marsteller’s e-fluentials series of studies examining the habits of the most influential online consumers.
Who ultimately manages the brand?
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand’s Hispanic media agency. Later that day at the same conference, a prominent Hispanic media executive (from a well-known Hispanic agency that has recently seen some hard times) responded by saying that “that brand manager should look for a new Hispanic agency.”
CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!
It’s been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It’s time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!
Mother’s Day: May 11, 2008
The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day.
