Agency

Total announced the signature of an agreement to acquire ExxonMobil’s marketing assets in Puerto Rico, Jamaica and the U.S. Virgin Islands.

To paraphrase a line from a great movie, build it and they will come. Well, we did build it. More than 20 years ago we worked hard to build up the metrics, the insights, and the knowledge to make the Hispanic marketplace into a viable entity. We just didn’t depend… By Carmen A. Sepúlveda is president and CEO of Act-é Marketing Solutions, Inc.Click above on El Blog to read.

As many of you know, the ‘Coffee Wars’ between McDonald’s and Dunkin’ Donuts and Starbucks for morning coffee supremacy are in full swing.

In a new study, New American Dimensions, LLC reveals what drives Hispanic identity, purchasing decisions, lifestyle choices, and the type of marketing Hispanics respond to.

In this Report and Order and Third Further Notice of Proposed Rule Making (“Report and Order and Third Further Notice”), we take several steps to increase participation in the broadcasting industry by new entrants and small businesses, including minority- and women-owned businesses, which historically have not been well-represented in the broadcasting industry.

Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers. The battle lasted four hours and ended in a victory for the Mexican army under Gen. Ignacio Zaragoza. Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture.

The U.S. Government Accountability Office (GAO) added the 2010 census to its “High-Risk” list of federal areas in need of either broad-based transformation or specific reforms to prevent waste, fraud, abuse, and mismanagement.