SCPF has named a new creative team at their Miami location. Carmelo Rodriguez and Guillermo Fernandez-Lomana have joined the agency from CONTRAPUNTO/BBDO.
Agency
Online Shopping by Minorities up sharply.
Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a new report from The Media Audit.
Nissan & Infinity open multicultural agency review.
Over the last couple of days, many agencies in the US Hispanic Market and other key multicultural segments have been in conversations to either pitch independently or in conjunction with other multicultural shops the Nissan & Infinity ethnic account.
Total acquires marketing assets in the Caribbean.
Total announced the signature of an agreement to acquire ExxonMobil’s marketing assets in Puerto Rico, Jamaica and the U.S. Virgin Islands.
When do you say ¿Hasta Cuando?
To paraphrase a line from a great movie, build it and they will come. Well, we did build it. More than 20 years ago we worked hard to build up the metrics, the insights, and the knowledge to make the Hispanic marketplace into a viable entity. We just didn’t depend… By Carmen A. Sepúlveda is president and CEO of Act-é Marketing Solutions, Inc.Click above on El Blog to read.
Cafe Wars in the US Hispanic Market.
As many of you know, the ‘Coffee Wars’ between McDonald’s and Dunkin’ Donuts and Starbucks for morning coffee supremacy are in full swing.
DOWNLOAD – new Hispanic Market Segmentation Study.
In a new study, New American Dimensions, LLC reveals what drives Hispanic identity, purchasing decisions, lifestyle choices, and the type of marketing Hispanics respond to.
