Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers. The battle lasted four hours and ended in a victory for the Mexican army under Gen. Ignacio Zaragoza. Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture.
Agency
GAO adds the 2010 Census to ‘High-Risk’ list.
The U.S. Government Accountability Office (GAO) added the 2010 census to its “High-Risk” list of federal areas in need of either broad-based transformation or specific reforms to prevent waste, fraud, abuse, and mismanagement.
CMOs report having only ‘Fair to Poor’ knowledge of their Customers.
The Chief Marketing Officer (CMO) Council released the findings of its new global survey, “The Power of Personalization,” which shows that inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques.
New Hispanic Market Segmentation Study
In a new study, New American Dimensions, LLC reveals what drives Hispanic identity, purchasing decisions, lifestyle choices, and the type of marketing Hispanics respond to.
HispanicAd.com launches El Blog ‘elevating the discussion one voice at a time’.
HispanicAd.com is proud to announce the launch of our own blog that will help us all add to the on-going conversation between professionals that have much to contribute towards elevating the discussion on the importance, the nuances, the complexity and the direction of our US Hispanic advertising Industry.
You will enjoy the continuous writing and thoughts of individuals such as ……
US Retail E-Commerce set for Growth.
eMarketer predicts that online retailers in the US will ring up over $100 billion more in sales in 2012 than they did in 2007.
HispanicAd.com to launch El Blog ‘elevating the discussion one voice at a time’.
HispanicAd.com is proud to announce the launch of our own blog on Monday March 10, 2008 that will help us all add to the on-going conversation between professionals that have much to contribute towards elevating the discussion on the importance, the nuances, the complexity and the direction of our US Hispanic advertising Industry.
Bono to Alma DDB.
Eduardo Bono was appointed as Creative Director for the McDonald’s account.
Reslen judges FIAP.
Alma DDB’s Creative Director Christian Reslen was chosen to be a judge at the 2008 FIAP festival representing the US Hispanic market.
Yahoo! Telemundo reveals BUZZ-worthy searches.
Yahoo! Telemundo announced its Top 10 Searches for February, which include the Top 10 overall searches, image searches and entertainment searches for the month.
Wing Latino’s Bonilla to join Nickelodeon Network.
Gary Bonilla – VP & Strategic Services Director based in the New York office of Wing Latino will be leaving the agency on his way to a new post as Sr VP Global Creative Strategy at Nickelodeon Network.
Primera lista de los finalistas de Cuspide 2008.
La Asociacion de Agencia Publicitarias de Puerto Rico nos han enviado la primera lista de los finalistas de Cuspide 2008 hasta el momento en las categorias de Radio, Campaña de Radio, Cyber Media, y Television.
El proceso de jurado sigue hoy con las finalistas de campana de Television y Grafica que vendran pronto.
FCC adopts Digital Television Consumer Education order.
The Nation’s full-power television stations will transition from analog broadcast television service to digital broadcast television service on February 17, 2009. The Federal Communications Commission (the “Commission”) released the DTV Consumer Education Order requiring television broadcasters, Multi-Channel Video Programming Distributors (MVPDs), telecommunications carriers, retailers, and manufacturers to promote awareness of the nation’s transition to digital television. The educational efforts of these diverse groups are intended to provide consumers with clear and correct information about the DTV transition.
Eyes on Puerto Rico: J&J markets new contact lenses.
Johnson & Johnson VisionCare announced a multi-faceted marketing campaign designed to promote ocular health and highlight the availability of 1-DAY ACUVUE MOIST Brand Contact Lenses in Puerto Rico, the Caribbean and Central America.
JC Penney @ The Vidal Partnership.
J. C. Penney Company, Inc. announced The Vidal Partnership (TVP) as the Company’s new U.S. Hispanic advertising agency of record. Today’s announcement reinforces JCPenney’s commitment to ensuring that its products, services and messages are always on target, allowing JCPenney to build a deeper, more emotional and enduring relationship with its customers from the diverse communities it serves.
Engaging Today’s Latino Consumer.
The Association of Hispanic Advertising Agencies in conjunction with Advertising Age & HispanicAd.com have created a new supplement that will help highlight the importance of our Industry. Free download available at HispanicAd.com.
