Agency

Johnson & Johnson VisionCare announced a multi-faceted marketing campaign designed to promote ocular health and highlight the availability of 1-DAY ACUVUE MOIST Brand Contact Lenses in Puerto Rico, the Caribbean and Central America.

J. C. Penney Company, Inc. announced The Vidal Partnership (TVP) as the Company’s new U.S. Hispanic advertising agency of record. Today’s announcement reinforces JCPenney’s commitment to ensuring that its products, services and messages are always on target, allowing JCPenney to build a deeper, more emotional and enduring relationship with its customers from the diverse communities it serves.

The Association of Hispanic Advertising Agencies in conjunction with Advertising Age & HispanicAd.com have created a new supplement that will help highlight the importance of our Industry. Free download available at HispanicAd.com.

Marianne/Marianne Plus is holding an island wide model search in their Puerto Rico stores. From March 1st to April 15th Contemporary and Plus women ages 18 and above will be able to enter the model search.

Creative professionals may be tempted to use innovative approaches when reaching out to hiring managers. But a new survey from The Creative Group suggests this strategy can be a gamble. More than half (52 percent) of marketing executives and
one-quarter (26 percent) of advertising executives said they view unusual job-hunting tactics, such as sending a potential employer a shoe “to get a foot in the door,” as unprofessional.

Lopez Negrete Communications announced the addition of Rosa Serrano as Director of Media Planning and Buying. Day-to-day duties will include overseeing the planning and buying team in Houston, and developing strategic media solutions for clients Reliant Energy, Tyson Foods, Sonic Drive-Ins, Mission Foods and Maseca.