Agency

Creative professionals may be tempted to use innovative approaches when reaching out to hiring managers. But a new survey from The Creative Group suggests this strategy can be a gamble. More than half (52 percent) of marketing executives and
one-quarter (26 percent) of advertising executives said they view unusual job-hunting tactics, such as sending a potential employer a shoe “to get a foot in the door,” as unprofessional.

Lopez Negrete Communications announced the addition of Rosa Serrano as Director of Media Planning and Buying. Day-to-day duties will include overseeing the planning and buying team in Houston, and developing strategic media solutions for clients Reliant Energy, Tyson Foods, Sonic Drive-Ins, Mission Foods and Maseca.

Arbitron has applied to the Media Rating Council (MRC) for accreditation of its Portable People Meter (PPM) Services in Philadelphia and New York. These markets are the first to use Arbitron’s Radio First methodology.

Burger King Corporation (BKC) returns to present the hottest and latest Latino musicians through the Tu Ciudad, Tu Música talent showcase. The national promotion includes a competition that sets aspiring artists against one another onstage for the opportunity to be crowned the best local band in each of 10 U.S. cities.

Three Texas cities had the fastest-growing labor force in the nation from 2000 to 2005, according to a new book released by the U.S. Census Bureau.

If user penetration and usage were all that mattered in marketing, television would get all the attention and budget.

But it doesn’t. Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.