Agency

Arbitron has applied to the Media Rating Council (MRC) for accreditation of its Portable People Meter (PPM) Services in Philadelphia and New York. These markets are the first to use Arbitron’s Radio First methodology.

Burger King Corporation (BKC) returns to present the hottest and latest Latino musicians through the Tu Ciudad, Tu Música talent showcase. The national promotion includes a competition that sets aspiring artists against one another onstage for the opportunity to be crowned the best local band in each of 10 U.S. cities.

Three Texas cities had the fastest-growing labor force in the nation from 2000 to 2005, according to a new book released by the U.S. Census Bureau.

If user penetration and usage were all that mattered in marketing, television would get all the attention and budget.

But it doesn’t. Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

The Hispanic market is experiencing its most important socio-demographic and cultural shift since its emergence as a powerful and distinct U.S. market segment. A new book by M. Isabel Valdés, “Hispanic Customers for Life: A Fresh Look at Acculturation,” explores the present “Hispanic generational crossover,” providing insights, data and tools to manage the generational and acculturation differences among U.S. Hispanics, immigrants and their U.S. born offspring.

Sprint continues its sponsorship of twelve-time Latin Grammy awarding winning artist Juanes, and launches an extensive multimedia campaign providing its subscribers with Latin mobile entertainment as Juanes’ U.S. tour “La Vida World Tour” kicks off on March 6th in New York City.

McDonald’s Corporation announced that Jose Armario has been appointed Group President of McDonald’s Canada and Latin America effective immediately.
Armario has been President of McDonald’s Latin America since 2003.

The Nielsen Company announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company’s efforts to recruit, measure and accurately report on Hispanic television households in the U.S.

Bigelow Tea announced that it is launching its first national marketing campaign to extend its existing brand awareness and loyalty to Hispanic tea drinkers.

MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency of record Draftfcb. The first execution to break was a 30- second television commercial