Rosy Thompson has joined Arenas Group, a entertainment and media company marketing entertainment products to U.S. Latino audiences. Thompson takes the role of VP Media Director, responsible for developing strategic media solutions and integrated strategies for the agency’s clients.
Agency
Arbitron and Nielsen Terminate ‘Project Apollo’.
Arbitron Inc. and The Nielsen Company announced today that the two companies have terminated the development of “Project Apollo,” the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005.
New Media continues to grow in Influence to Purchase.
Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases and, in particular, the new media options which are growing the fastest, according to BIGresearch’s Simultaneous Media Survey .
Allstate debuts Hispanic advertising by Lápiz.
This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz.
Agua Bonafont arrives in the US.
Bonafont, drawn from wells in Monterrey, Mexico., announced its arrival in the United States. The first Mexican bottled water to distribute in the U.S., Bonafont will be first introduced throughout the state of Texas with plans to distribute nationwide shortly after.
Online Consumers spend almost twice as much Time using the Internet as Watching TV.
If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week).
Dieste adds to Account Management team.
Dieste, Harmel & Partners has expanded its account management team with the addition of three team members to serve the agency’s growing portfolio.
Steve Levin passes.
Steve Levin, veteran Hispanic television professional, lost his battle with cancer last night, Wednesday, February 20st.
He is survived by his wife of 20 years Katheryne and his 3 children: David, Rachel and Andrew.
Descansa en Paz hermano ….. hiciste bien para todos nosotros.
Johnson’s launches new Hispanic online Marketing campaign.
In an effort to appeal to today’s growing number of Latina moms in the U.S., Johnson’s, known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a marketing campaign focused around the theme and power of a mother’s touch.
