Agency

McDonald’s Corporation announced that Jose Armario has been appointed Group President of McDonald’s Canada and Latin America effective immediately.
Armario has been President of McDonald’s Latin America since 2003.

The Nielsen Company announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company’s efforts to recruit, measure and accurately report on Hispanic television households in the U.S.

Bigelow Tea announced that it is launching its first national marketing campaign to extend its existing brand awareness and loyalty to Hispanic tea drinkers.

MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency of record Draftfcb. The first execution to break was a 30- second television commercial

Rosy Thompson has joined Arenas Group, a entertainment and media company marketing entertainment products to U.S. Latino audiences. Thompson takes the role of VP Media Director, responsible for developing strategic media solutions and integrated strategies for the agency’s clients.

Arbitron Inc. and The Nielsen Company announced today that the two companies have terminated the development of “Project Apollo,” the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005.

Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases and, in particular, the new media options which are growing the fastest, according to BIGresearch’s Simultaneous Media Survey .

This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz.