Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases and, in particular, the new media options which are growing the fastest, according to BIGresearch’s Simultaneous Media Survey .
Agency
Allstate debuts Hispanic advertising by Lápiz.
This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz.
Agua Bonafont arrives in the US.
Bonafont, drawn from wells in Monterrey, Mexico., announced its arrival in the United States. The first Mexican bottled water to distribute in the U.S., Bonafont will be first introduced throughout the state of Texas with plans to distribute nationwide shortly after.
Online Consumers spend almost twice as much Time using the Internet as Watching TV.
If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week).
Dieste adds to Account Management team.
Dieste, Harmel & Partners has expanded its account management team with the addition of three team members to serve the agency’s growing portfolio.
Steve Levin passes.
Steve Levin, veteran Hispanic television professional, lost his battle with cancer last night, Wednesday, February 20st.
He is survived by his wife of 20 years Katheryne and his 3 children: David, Rachel and Andrew.
Descansa en Paz hermano ….. hiciste bien para todos nosotros.
Johnson’s launches new Hispanic online Marketing campaign.
In an effort to appeal to today’s growing number of Latina moms in the U.S., Johnson’s, known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a marketing campaign focused around the theme and power of a mother’s touch.
Targeting a Complex Culture.
Hispanic immigration has greatly affected the culture of the United States. Immigrants find the need to adjust to a new culture, while the United States absorbs new cultural patterns and becomes diversified. The new immigrants also affect their countries of origin through exchanges of information, culture, and money. Immigrants are affected by great emotional and physical confusion, which is reflected upon the process that occurs as individuals from one culture try to become adjusted to living in a second culture.
TV advertising to be Less Effective than two years ago.
A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc.
