Hispanic immigration has greatly affected the culture of the United States. Immigrants find the need to adjust to a new culture, while the United States absorbs new cultural patterns and becomes diversified. The new immigrants also affect their countries of origin through exchanges of information, culture, and money. Immigrants are affected by great emotional and physical confusion, which is reflected upon the process that occurs as individuals from one culture try to become adjusted to living in a second culture.
Agency
TV advertising to be Less Effective than two years ago.
A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc.
AHAA announces Study of Latino Cultural Identity.
The Association of Hispanic Advertising Agencies (AHAA) signed a deal with Simmons Research to conduct the first major primary research study of Latino Cultural Identity. Drawing on Simmons’ expertise in the Hispanic market, the study aims to build on AHAA’s original initiative to explore the complexities of Hispanic consumers and put forth a new model that enriches Hispanic research beyond current acculturation and language segmentation metrics.
La Costeña assigns Concept Café US Hispanic ad responsibilities.
La Costeña has selected Miami based Concept Café to manage its U.S. Hispanic advertising efforts.
How Can Small Agencies Land the Big Fish?
The first step to land that large, agency-elevating client is always the toughest. Devising the plan to land that signature client that will forever transform the face of an agency is no easy task and executing it effectively is more difficult. Changing an agency’s M.O. from targeting minnows to an approach aimed at landing Moby Dick, may be the toughest challenge faced by principals of small agencies.
Growth, Growth and even more Growth for Latinos.
Still wondering if the Hispanic tsunami is going to affect your business?
Don’t.
The Bebé Boom is kicking into overdrive. Businesses may have been able to ignore the writing on the wall before, but now the whole wall is getting repainted.
And I get to revel in a little bit of “I told you so.”
By: Jose Cancela / Hispanic USA
FCC – Mixed Signals: How TV Retailers mislead Consumers on the Digital TV transition.
U.S. PIRG’s small but hearty crew unearthed problems the entire consumer electronics industry and the Federal government have not fully confronted: yet another weak link in the national effort to help millions of Americans weather the DTV transition. I thank them for bringing this to light.
