Dieste, Harmel & Partners has expanded its account management team with the addition of three team members to serve the agency’s growing portfolio.
Agency
Steve Levin passes.
Steve Levin, veteran Hispanic television professional, lost his battle with cancer last night, Wednesday, February 20st.
He is survived by his wife of 20 years Katheryne and his 3 children: David, Rachel and Andrew.
Descansa en Paz hermano ….. hiciste bien para todos nosotros.
Johnson’s launches new Hispanic online Marketing campaign.
In an effort to appeal to today’s growing number of Latina moms in the U.S., Johnson’s, known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a marketing campaign focused around the theme and power of a mother’s touch.
Targeting a Complex Culture.
Hispanic immigration has greatly affected the culture of the United States. Immigrants find the need to adjust to a new culture, while the United States absorbs new cultural patterns and becomes diversified. The new immigrants also affect their countries of origin through exchanges of information, culture, and money. Immigrants are affected by great emotional and physical confusion, which is reflected upon the process that occurs as individuals from one culture try to become adjusted to living in a second culture.
TV advertising to be Less Effective than two years ago.
A majority of marketers believe that television advertising has become less effective in the past two years, but marketers are interested in exploring new ad formats and new forms of video commercials, according to the fourth biennial TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc.
AHAA announces Study of Latino Cultural Identity.
The Association of Hispanic Advertising Agencies (AHAA) signed a deal with Simmons Research to conduct the first major primary research study of Latino Cultural Identity. Drawing on Simmons’ expertise in the Hispanic market, the study aims to build on AHAA’s original initiative to explore the complexities of Hispanic consumers and put forth a new model that enriches Hispanic research beyond current acculturation and language segmentation metrics.
La Costeña assigns Concept Café US Hispanic ad responsibilities.
La Costeña has selected Miami based Concept Café to manage its U.S. Hispanic advertising efforts.
