Agency

The first step to land that large, agency-elevating client is always the toughest. Devising the plan to land that signature client that will forever transform the face of an agency is no easy task and executing it effectively is more difficult. Changing an agency’s M.O. from targeting minnows to an approach aimed at landing Moby Dick, may be the toughest challenge faced by principals of small agencies.

Still wondering if the Hispanic tsunami is going to affect your business?

Don’t.

The Bebé Boom is kicking into overdrive. Businesses may have been able to ignore the writing on the wall before, but now the whole wall is getting repainted.

And I get to revel in a little bit of “I told you so.”

By: Jose Cancela / Hispanic USA

U.S. PIRG’s small but hearty crew unearthed problems the entire consumer electronics industry and the Federal government have not fully confronted: yet another weak link in the national effort to help millions of Americans weather the DTV transition. I thank them for bringing this to light.

On Thursday, February 7th at 7 PM at the Tower Theater, located at 1508 S.W. Calle Ocho, the Kiwanis Club of Little Havana presented a sneak preview of “Calle Ocho – 30 years and Counting”, a documentary celebrating the history and color of the largest Hispanic festival in the country.

WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to bank at WaMu.

For marketers, the acknowledgment of these beliefs is crucial; the difference inside the Hispanic community particularly in the Mexican Diaspora poses a challenge for marketers.

San Antonio unveiled a new positioning for the city – “San Antonio. Deep. In the Heart.” The new identity for San Antonio embraces the spirit and pride of the citizens and culture, and aims to share that passion with a promise to potential visitors to choose San Antonio, and the experience will forever remain “deep in their hearts.”

Anheuser-Busch announced that it will be rolling out in May of 2008 a new launch of lime-infused Bud Light . A move seen to compete with Miller Brewing Company’s launch of Miller Chill last year.

Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers continue to shift budgets from traditional advertising to alternative marketing strategies, according to research released by PQ Media.

República announced that it has been selected by The Nielsen Company to lead Miami’s brand awareness and community outreach efforts of the multimedia company’s television measurement services and technology.

If current trends continue, the population of the United States will rise to 438 million in 2050, from 296 million in 2005, and 82% of the increase will be due to immigrants arriving from 2005 to 2050 and their U.S.-born descendants, according to new projections developed by the Pew Research Center.

Of the 117 million people added to the population during this period due to the effect of new immigration, 67 million will be the immigrants themselves and 50 million will be their U.S.-born children or grandchildren.

Consumers actually love packaging most of the time, they just don’t know it. That’s because when the design is done well, people don’t notice the boundary between the products they adore and the package delivering the goods. Like a referee in a sporting event, the job is considered well done when the package is not a focal point detracting from the “main event”.

Bacardi Corporation announced two significant promotions to its executive leadership team. Angel O. Torres, currently president of Bacardi’s Puerto Rico operations, has been promoted to chairman, while Joaquin Bacardi, currently a senior global brand marketing director, has been named as president and chief executive officer of Bacardi Corporation. Both promotions are effective April 1, 2008.