Agency

Steve Stoute and Shawn “JAY-Z” Carter announced that they will form a new advertising agency dedicated to reaching the multicultural consumer.

Two ads created by The Bravo Group of Agencies, including flagship brand Bravo and its multicultural agency – MosaicaMD – have been ranked as the number one and two most-recalled Spanish-language TV ads, according to IAG Research.

Ethnicity as “a sense of common descent extending beyond kinship, political solidarity vis-à-vis other groups, common customs, language, religion, values, morality, and etiquette.

Politicians should think twice before sinking a lot of campaign dollars into their TV ads, according to the latest American Pulse Survey of 4,098 respondents, as 87% of Americans say TV commercials don’t affect their vote. Constituents also say they are looking for balance in a candidate with 51.6% more likely to vote for someone with both Washington experience and new ideas. Additionally, almost half (49.3%) of Americans prefer politicians to communicate their positions through TV debates (vs. 4.1% who say TV commercials).

Education is the No. 1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study released by FH Hispania, the U.S. network of Hispanic practitioners within Fleishman-Hillard. The study, “Confianza: Hispanic Trust Pulse,” also found that teachers and schools are the leading source of information (trusted by 54 percent) followed by different sources of media (trusted by a combined
39 percent).

Anita Santiago Advertising (ASA) announced that ASA President, Ingrid Otero-Smart has been named to the Board of the Association of Hispanic Advertising Agencies (AHAA).

Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to SNL Kagan’s newest study, “Economics of Hispanic TV Radio in the U.S., 2008 Edition.” This report estimates that 71.6% of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6% for the entire U.S., making Hispanics an important target for cable and satellite distributors.

Everywhere I go I hear that marketers need to sell. Not only that. They need to sell a lot. It does not matter anymore what is to be sold and it does not matter to whom. It matters how much. I think that people who make statements like this are wrong at least at some level. To me it matters to whom I will be selling the products. By Anna Rynarzewska / Florida State University.

Moises is only seventeen years old and lives in Quincy, Florida. He has not been a Florida resident for a long time. He comes from a broken home in Texas. His mother decided to leave Moises’ father and move to Florida where her sister was living. Moises has adapted very well to his new environment, however, his previous experience in Texas has led him to look for his Tex-Mex roots. He has recently started to play the accordion and pay more attention to programs that feature banda music or pasito duranguense music. In this music, Moises finds a way of still being connected to his father, who also plays the accordion. By León García / Florida State University

Gruma, the makers of Maseca and Guerrero brands has selected Houston based Lopez Negrete Communications as their public relations agency of record.

Leveraging over a decade’s worth of experience with brand strategy and consumer research at Young & Rubicam’s The Bravo Group and MTV Networks, Gonzalo Perez has established Motivo Insights, a new consumer insights agency dedicated to helping marketers and advertisers better understand opportunities that exist with today’s youth, urban, and Hispanic consumers.

And that was before recent economic concerns.

Drastic marketing budget increases are not likely this year for most marketers worldwide, based on a survey conducted by the CMO Council and sponsored by Deloitte Consulting, Marketo and TechTarget.