Agency

Leveraging over a decade’s worth of experience with brand strategy and consumer research at Young & Rubicam’s The Bravo Group and MTV Networks, Gonzalo Perez has established Motivo Insights, a new consumer insights agency dedicated to helping marketers and advertisers better understand opportunities that exist with today’s youth, urban, and Hispanic consumers.

And that was before recent economic concerns.

Drastic marketing budget increases are not likely this year for most marketers worldwide, based on a survey conducted by the CMO Council and sponsored by Deloitte Consulting, Marketo and TechTarget.

Anita Santiago Advertising (ASA) announced that it has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several advertising campaigns for the bank’s Hispanic outreach initiatives in the seven states included in Compass’ footprint.

Interep’s Sherman Kizart, Senior Vice President/Director of Urban Marketing, played an integral role in arranging an unprecedented meeting recently held between the Federal Communications Commission (FCC) and members of key ad groups. The historic session focused on the issue of No Urban/No Hispanic Dictates, the first time the FCC has held such a meeting. Kizart arranged the meeting at the behest of FCC Commissioners Jonathan Adelstein and Robert McDowell.

The National Retail Federation released its 2008 economic forecast today, predicting that retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.5 percent from last year according to its quarterly Retail Sales Outlook reportue before picking up in the second half of the year.

Creative agency SCPF was assigned to develop an image campaign targeting Hispanic Americans for Big Brothers Big Sisters of Greater Miami, one of the largest affiliate chapters of the national youth mentoring organization.

Jose Cuervo has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.

After an agency search which included eight top Hispanic ad agencies, Time Warner Cable selected alPunto Advertising of Tustin, CA as Hispanic agency in Souther California. The assignment includes strategic planning, creative development, media planning and buying, interactive and promotions for Branding and DR programs.

Companies are reacting quickly to any changes in the economy or negative signals from the stock market. They’re canceling projects that were “full speed ahead” only a few months ago. Companies may get rid of entire departments, axing good performers along with bad. Or, departments across the company may be asked to cut staff by a certain percentage.