Agency

CEOs’ confidence about prospects for business declined for the first time since the 2003 survey and fear of a global recession emerged as the major threat to growth in PricewaterhouseCoopers 11th Annual Global CEO Survey. Compared to last year, possible economic downturn is the only risk factor to increase in concern among CEOs. All other risks to growth – including energy supply, global climate change, and terrorism – declined as business threats. Over-regulation and availability of talent were also top CEO concerns.

Dieste, Harmel & Partners developed five of the top 10 ads ranked as most effective in engaging Spanish-language TV audiences, according to the first Hispanic ad evaluation research developed by IAG Research.

How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.

Latinvox announced the evolution of its brand into “the vox collective.” The full service agency, known for providing clients including Macy’s, Verizon Wireless and the Office of National Drug Control Policy with Hispanic marketing and advertising support, will now offer brands an additional focus on emerging marketing priorities including cause-related, interactive and lifestyle, and multicultural marketing.

Lois Mosgrove previously VP of Marketing for Megazines Group has joined multi-media company Todobebe as their new VP of Marketing.

Los Angeles based Santiago Solutions Group headed by Carlos Santiago has joined forces with Puerto Rico based Populicom headed Guillermo Paz.

Fiorana, Inc., an established international denim company, announced that they will be launching the first women’s “Latina Cut” premium denim collection at the WWD MAGIC Fashion and Apparel Expo in Las Vegas, February 12-15, 2008.

Espíritu De Progreso Latino, the Latino Spirit of Progress, a new community initiative that celebrates and supports the progress of Hispanics, will kick-off in New York and Los Angeles this week. This community-based program is designed to raise awareness of the challenges facing Hispanics as they strive to achieve their goals of prosperity and a better life for themselves and their families in this country.

Vertis Communications announced the 10th anniversary of its proprietary Vertis Customer Focus study, which has been analyzing the key trends behind consumer purchasing behaviors, entertainment preferences and media usage patterns since 1998.