Fiorana, Inc., an established international denim company, announced that they will be launching the first women’s “Latina Cut” premium denim collection at the WWD MAGIC Fashion and Apparel Expo in Las Vegas, February 12-15, 2008.
Agency
Espíritu De Progreso Latino celebrates aspirations & advancement of Hispanic in the US.
Espíritu De Progreso Latino, the Latino Spirit of Progress, a new community initiative that celebrates and supports the progress of Hispanics, will kick-off in New York and Los Angeles this week. This community-based program is designed to raise awareness of the challenges facing Hispanics as they strive to achieve their goals of prosperity and a better life for themselves and their families in this country.
Impact of TV Advertising and the rising influence of Female Decision Makers.
Vertis Communications announced the 10th anniversary of its proprietary Vertis Customer Focus study, which has been analyzing the key trends behind consumer purchasing behaviors, entertainment preferences and media usage patterns since 1998.
Is This The Year of The Un-Agency?
It’s 2008. The advertising agency business is definitely going to change this year.
Sprint Nextel announces key leadership changes.
Sprint Nextel announced changes in its senior management team. Paul Saleh, Chief Financial Officer, Tim Kelly, Chief Marketing Officer, and Mark Angelino, president, Sales and Distribution will leave the company Friday, January 25.
Jeff Valdez Chairman of the Board @ QuePasa Corporation
QuePasa Corporation announced the appointment of Jeff Valdez as Chairman of the Board. In that role, Valdez will help guide the company as it continues its growth in the online Latino market.
Sony Latin America chooses Alma’s creativity.
Alma DDB’s team headed by Luis Miguel Messianu has been assigned by Sony Latin America the launch of the new Handycam campaign in Latin America.
Huevos con Chorizo: The Meaning of Hispanic Belongingness.
Saturdays are usually a good day to have huevos con chorizo and beans. Unfortunately, that Saturday I ran out of chorizo, which is a kind of Mexican sausage, so I decide to get on my green and black motorcycle and go in search of chorizo in this “all American city.” Not long after rambling around for a while in the streets of Tallahassee, the sign of a store, “La Moreliana,” appeared next to the CompUSA sign. I promptly parked my two-wheeled vehicle and went into the store.
The Puerto Rico Chamber of Commerce summons all Investors.
Puerto Rico has completed all the arrangements for the celebration of the most significant economic event to take place in the Island: Puerto Rico Conference 2008 — “Investment for Growth”.
Kids and Digital Content.
On average, kids between the ages of 2 and 14 are consuming various types of digital content between three and seven times a month (on a single device), according to The NPD Group’s recently released report, Kids and Digital Content. The report provides an understanding of kids’ use of entertainment content on consumer electronic devices among kids age 2 to 14, as it relates to physical and digital content.
User-determined computing’ redefines information technology priorities.
When making decisions about investments in information technology (IT), organizations must shift their mindset from Wall Street to Main Street in order to retain and win new customers, according to the findings of a global study of Chief Information Officers (CIOs) released by Accenture.
Key Local Media Trends to Watch in 2008.
The Kelsey Group has identified more than two dozen key trends to watch in 2008 in the global Yellow Pages, local search, interactive local media, vertical directories and classified media markets.
