Agency

How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.

Latinvox announced the evolution of its brand into “the vox collective.” The full service agency, known for providing clients including Macy’s, Verizon Wireless and the Office of National Drug Control Policy with Hispanic marketing and advertising support, will now offer brands an additional focus on emerging marketing priorities including cause-related, interactive and lifestyle, and multicultural marketing.

Lois Mosgrove previously VP of Marketing for Megazines Group has joined multi-media company Todobebe as their new VP of Marketing.

Los Angeles based Santiago Solutions Group headed by Carlos Santiago has joined forces with Puerto Rico based Populicom headed Guillermo Paz.

Fiorana, Inc., an established international denim company, announced that they will be launching the first women’s “Latina Cut” premium denim collection at the WWD MAGIC Fashion and Apparel Expo in Las Vegas, February 12-15, 2008.

Espíritu De Progreso Latino, the Latino Spirit of Progress, a new community initiative that celebrates and supports the progress of Hispanics, will kick-off in New York and Los Angeles this week. This community-based program is designed to raise awareness of the challenges facing Hispanics as they strive to achieve their goals of prosperity and a better life for themselves and their families in this country.

Vertis Communications announced the 10th anniversary of its proprietary Vertis Customer Focus study, which has been analyzing the key trends behind consumer purchasing behaviors, entertainment preferences and media usage patterns since 1998.

It’s 2008. The advertising agency business is definitely going to change this year.

Sprint Nextel announced changes in its senior management team. Paul Saleh, Chief Financial Officer, Tim Kelly, Chief Marketing Officer, and Mark Angelino, president, Sales and Distribution will leave the company Friday, January 25.

QuePasa Corporation announced the appointment of Jeff Valdez as Chairman of the Board. In that role, Valdez will help guide the company as it continues its growth in the online Latino market.

Alma DDB’s team headed by Luis Miguel Messianu has been assigned by Sony Latin America the launch of the new Handycam campaign in Latin America.

Saturdays are usually a good day to have huevos con chorizo and beans. Unfortunately, that Saturday I ran out of chorizo, which is a kind of Mexican sausage, so I decide to get on my green and black motorcycle and go in search of chorizo in this “all American city.” Not long after rambling around for a while in the streets of Tallahassee, the sign of a store, “La Moreliana,” appeared next to the CompUSA sign. I promptly parked my two-wheeled vehicle and went into the store.