Agency

midst the hubbub that continues to surround DVR use, television commercial ratings and the fact that viewers are becoming more and more capable of skipping ads, there remains more than a glimmer of hope for advertisers– particularly those with time-sensitive holiday messages. That’s because, while more viewers are recording programs with their DVRs, they’re actually not delaying viewing for very long, according to a recent analysis conducted by Palisades MediaGroup.

The International Academy of Television Arts & Sciences announced today the creation of a new International Emmy Award Category recognizing excellence in Telenovelas produced and initially aired outside of the United States.

MRM Worldwide is developing a digital marketing program for MSN Latino that will enable the Internet portal’s advertisers to more effectively reach second-generation Hispanics in the United States.

In a throwback to the Y2K transition, a number of Web sites are running countdown clocks that, presently, read “426 days, 8 hours, 39 minutes, 31 seconds.” That is the time remaining until Feb. 17, 2009, the deadline set by Congress when all US broadcasters must cease analog broadcasting and switch to all-digital signals.

In this new frontier of marketing communications, advertisers are faced with a sometimes bewildering choice of digital media options. These new technologies allow for a dynamic two-way forum, allowing consumers to interact with and personalize their media choices. In this survey, the ANA sought to discover how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population. Are multicultural marketers embracing the same digital opportunities as general marketers? Do they have the same concerns regarding effectiveness and budget allocation?

At the 2008 International Consumer Electronics Show (CES), Microsoft Corp. Chairman Bill Gates and Microsoft President of the Entertainment & Devices Division Robbie Bach unveiled several new entertainment services and partnerships, including new deals with Disney-ABC Television Group, NBC Universal and Metro-Goldwyn-Mayer Studios Inc. (MGM), that demonstrate how software is improving people’s ability to connect with their favorite content and communities through new and expanded forms of entertainment experiences.

Total U.S. measured advertising spending is projected to increase 4.2 percent in 2008, according to the full-year forecast released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Measured expenditures are forecast to grow by 3.6 percent in the first half of 2008 followed by a gain of 4.7 percent in the second half.

FMI, management consultants and investment bankers to the construction industry, announce the publication of the 2008 U.S. Construction Overview.

Associate Creative Director Dan Peralta and Senior Designer Manaf Al-Naqeeb have joined Sensis in its quest to help its clients capitalize on these diverse markets.

Entrepreneurship, the willingness to take a risk and start one’s own business, has always been the driving force of the U.S. economy. Research indicates that among American minority groups, Hispanics are the most likely to start their own business. The most recent government data shows Hispanics own the largest number of firms.

More than a quarter of the companies who participated in Next Level SMG’s recent marketing trends study said that their biggest single regret of 2007 was not investing more effort to understand what makes their customers tick. At the same time, they said that new products or line extensions launched this year would have the greatest long-term impact on their business.