This month, businesses will receive the 2007 Economic Census form, underscoring the importance of their participation in the U.S. Virgin Islands’ most comprehensive measure of business and industry taken every five years.
Agency
Media strategies that generate sales among both heavy and light purchasers of a CPG food brand.
Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.
HOLA Networks expands reach to US Hispanics Online.
HOLA Networks has signed on two new Web publishers, increasing its existing reach of an estimated 4.5 million unique U.S. Hispanic online users.
LatinWorks named Media AOR for Domino’s Pizza
LatinWorks has been assigned Hispanic national and local media planning and buying chores for Domino’s Pizza following a review. Prior to the win, LatinWorks had exclusively handled the Hispanic creative portion of the business since 2005.
U.S. advertising spending drops –0.1%for first three quarters 2007.
The Nielsen Company reported that advertising spending for the first three quarters of 2007 decreased –0.1% over the same period last year, with Internet continuing to demonstrate the strongest performance (plus 15.9%) of any category.
According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, in addition to Internet advertising, other categories that showed an increase during the first three quarters of this year were: National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%).
Boomers and Matures mix media usage.
Get ready with those multi-channel campaigns.
The Web surfing habits of boomers and over-60s are more firmly rooted in traditional media than those of their younger counterparts, according to a Deloitte & Touche study conducted by the Harris Group.
Census – Nation’s Spending Habits.
In January 2008, U.S. Census Bureau field representatives will collect information about how much Americans spend for groceries, clothing, transportation, housing, health care and other items from a sample of households across the country.
FCC adopts revision to Newspaper/Broadcast Cross-Ownership Rule.
The Federal Communications Commission (FCC) today concluded its quadrennial review of the broadcast ownership rules. The Commission amended the 32-year-old absolute ban on newspaper/broadcast cross-ownership by crafting an approach that would presumptively allow a newspaper to own one television station or one radio station in the 20 largest markets, subject to strict criteria and limitations.
FCC adopts rules to promote Diversification of Broadcast Ownership.
The Federal Communications Commission (FCC) today adopted a Report and Order (Order) which will expand opportunities for participation in the broadcasting industry by new entrants and small businesses, including minority- and women-owned businesses, to own broadcast outlets.
The new rules will help eligible entities with access to financing and availability of spectrum.
