To shed light on how different generations are “consuming” media — and what their future media preferences are likely to be — Deloitte & Touche USA LLP’s Technology, Media and Telecommunications (TMT) practice commissioned an extensive survey on the evolving role of media in America. This State of the Media Democracy survey offers a generational reality check on the usage of current media platforms/devices and what the future may hold.
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Nevada once again fastest-growing State.
Nevada returned to the top as the nation’s fastest-growing state, with a population increase of 2.9 percent between July 1, 2006, and July 1, 2007, according to estimates released by the U.S. Census Bureau.
Arizona, fastest-growing between 2005 and 2006, slipped to second place.
10 Media trends to watch in 2008.
It’s that time of the year again, to look ahead at what the next year might bring. So here are 10 trends that I think will dominate 2008. Seasons Greetings to all and Happy New Year!
U.S. Virgin Islands & Puerto Rico data crucial as 2007 Economic Census begins.
This month, businesses will receive the 2007 Economic Census form, underscoring the importance of their participation in the U.S. Virgin Islands’ most comprehensive measure of business and industry taken every five years.
Media strategies that generate sales among both heavy and light purchasers of a CPG food brand.
Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.
HOLA Networks expands reach to US Hispanics Online.
HOLA Networks has signed on two new Web publishers, increasing its existing reach of an estimated 4.5 million unique U.S. Hispanic online users.
