The Federal Communications Commission (FCC) today concluded its quadrennial review of the broadcast ownership rules. The Commission amended the 32-year-old absolute ban on newspaper/broadcast cross-ownership by crafting an approach that would presumptively allow a newspaper to own one television station or one radio station in the 20 largest markets, subject to strict criteria and limitations.
Agency
FCC adopts rules to promote Diversification of Broadcast Ownership.
The Federal Communications Commission (FCC) today adopted a Report and Order (Order) which will expand opportunities for participation in the broadcasting industry by new entrants and small businesses, including minority- and women-owned businesses, to own broadcast outlets.
The new rules will help eligible entities with access to financing and availability of spectrum.
African-Americans hype brands offline.
Viral efforts need to include the real world.
Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences, are especially attractive to marketers who want to spread brand news quickly.
Top 10 Lists for 2007.
The Nielsen Company released a year-end look at the most popular trends among Americans during 2007.
Yahoo! Telemundo announces Top Trends in Search in 2007.
Yahoo! Telemundo today announced the Top Trends in Search, as told through the millions of Yahoo! Telemundo searchers. Yahoo! Telemundo’s Top Trends in Search reveals a portrait of a politically-charged culture with celebrity and diet obsessions, a fascination for tech gadgets and a passion for soccer and baseball.
Confidence dips globally – consumers cautious about a 2008 Recession.
Hong Kong- Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
Winners & Losers in the Digital Age.
In the 1980’s, branding guru Alan Siegel, Chairman of Siegel & Gale, introduced the concept of “Corporate Voice” to create communications programs that unified a company’s diverse exposures and built a distinctive, focused, coherent identity that would rise against all background noise.
Questioning viability of $150 annual U.S. Marketing spend.
Verse Group releases a groundbreaking paper challenging “positioning” as the cornerstone of marketing. New research provides convincing evidence that brand stories are more effective.
2007 National Survey of Latinos – Hispanics Feel a Chill.
Hispanics in the United States are feeling a range of negative effects from the increased public attention and stepped up enforcement measures that have accompanied the growing national debate over illegal immigration.
Hispanic pinpoint Iraq, economy, healthcare & education as key issues in 2008 election.
A survey just released by Avanze, Inc. of San Diego, California in partnership with ImpreMedia provides an updated look at the state of mind of the Hispanic electorate, less than one month before the kickoff of the 2008 election cycle at the Iowa caucus. The survey polled Hispanic registered voters in the top five U.S. Hispanic states on issues that they consider key in their decision making on Election Day 2008.
