Hong Kong- Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
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Winners & Losers in the Digital Age.
In the 1980’s, branding guru Alan Siegel, Chairman of Siegel & Gale, introduced the concept of “Corporate Voice” to create communications programs that unified a company’s diverse exposures and built a distinctive, focused, coherent identity that would rise against all background noise.
Questioning viability of $150 annual U.S. Marketing spend.
Verse Group releases a groundbreaking paper challenging “positioning” as the cornerstone of marketing. New research provides convincing evidence that brand stories are more effective.
2007 National Survey of Latinos – Hispanics Feel a Chill.
Hispanics in the United States are feeling a range of negative effects from the increased public attention and stepped up enforcement measures that have accompanied the growing national debate over illegal immigration.
Hispanic pinpoint Iraq, economy, healthcare & education as key issues in 2008 election.
A survey just released by Avanze, Inc. of San Diego, California in partnership with ImpreMedia provides an updated look at the state of mind of the Hispanic electorate, less than one month before the kickoff of the 2008 election cycle at the Iowa caucus. The survey polled Hispanic registered voters in the top five U.S. Hispanic states on issues that they consider key in their decision making on Election Day 2008.
Televisa Publishing – Hispanic holiday spending habits.
Televisa Publishing’s analysis of BIGresearch’s October 2007 Consumer Intentions and Actions (CIA) study reconfirms that Hispanics are big Holiday spenders. According to the October CIA, Hispanics will be spending an average of $594.52 on gifts for the holidays, compared to $619.51 for the general market. Hispanics plan to purchase most of their holiday items at discount stores, followed by department stores, and clothing or accessories stores. Interesting to note, Hispanics are more likely than the general market to shop at department stores (61% vs. 58%), clothing or accessories stores (47% vs. 36%), and electronic stores (37% vs. 34%).
How a bad economy can be a good opportunity.
By most indications, the economic outlook for 2008 is bleak. The housing and mortgage markets have melted down. Home foreclosures have soared to record highs.
U.S. Advertising Market grew 0.2% in first nine months of 2007.
Total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Total measured spending during the third quarter of 2007 was up 1.3 percent versus 2006, reversing declines from the first half of the year.
Are you positioned for permanent advertising contraction?
Economic cycles are a fact of life in the advertising business. It’s been true since the beginning. But perhaps more predictable than advertising cycles are advertising forecasts. Hey, there goes another one!
Entravision to hold ‘Jugue-ton 2007’.
Entravision Communications Corporation announced the details for “Jugue- ton 2007,” its 12-hour radiothon and holiday toy drive that supports local charities and families in need. Entravision’s Spanish-language radio stations and television stations in each market will join together for the event, which is being held on Thursday, December 13.
The Vidal Partnership part of team assigned Royal Caribbean International account.
The Vidal Partnership was part of the WPP Group team along with MindShare, RMG Connect and UniWorld that won the $90 million account.
